Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that. But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and stall the very professional growth necessary to for long-term or next-term success. Ironically, too much […]
About Jeffrey Davis
I'm a wonder-tracker, a writer, a question-scratcher, a creativity consultant, a business owner and entrepreneur, a happy papa for my daughter, a content lover and dream-partner to my wife, a workshop facilitator, and speaker.
I work with writers (from NYT bestsellers to first-timers), artists, entrepreneurs, micro-business owners, and schools hungry to change the way creativity happens. I travel to the Bahamas, Taos, Greece, Woodstock, and elsewhere to help people create optimally in this one wild life.
I'm interested in systems and habits and states of mind-heart-imagination that help creative innovators flourish alone and in collaboration. I'm interested in the untried paths, too - how the body's intentional movement and respiration affect our creative productivity, how idleness is productive, and more.
And I want it all to be authentic. To me, that means meaningful, genuine, connected to what matters and to one another, and coming from a source of one's own authority (not the authority of conventional wisdom or the status quo).
Entries by Jeffrey Davis
Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation. With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies, […]
If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs to be done and binge watch Netflix. It’s also a pretty compelling reason for other […]
Whatever it is you’re building, creating, or advancing, when you think of your return on investment, weigh it on what you learn in the process. This is often over looked or not calculated into the final ROI at all. Backstory I laid out rows of three acorns on the lawn. Me: “How many rows of three […]
Whether you tag yourself “writer” or not, writing can feed the ideas you’re obsessed with and the questions you’re living and that your brand and business is delivering on. Writing can inform your brand’s integrity. And if you’re in transition – in life, business, brand – oh, yeah. Writing is an ally there, too. Someone […]
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media. […]
Consistency is your ally to steady growth in creativity, business, and life. While it may sound unsexy, you know and I know the best laid plans will fail without a dedication to consistency. If you’re running a small business or you’re a solopreneur, the power of consistency for success is particularly relevant. Here’s a few ways that consistency […]
People often ask me what I do as Chief Tracker at Tracking Wonder. I help people think. It’s that simple. Except it’s not. Thinking means that we don’t only come up with new and useful big ideas. It also means my idea-collaborators and I think through how to translate the most viable of those ideas into […]
Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them. John Jantch offers consistently useful, grounded marketing advice for business owners and thought leaders who want to attract and engage their customers with real value. His blog is among my go-to for practical know-how. John’s influence […]
There are some generally held misconceptions about writing your first book, specifically the first novel. There are two schools of thought on first novels. Some people believe your first novel is essentially practice. First novels are sometimes referred to as “Juvenalia.” Consider William Faulkner’s first two novels, Soldiers’ Pay and Mosquitos, both almost forgotten. Critics generally […]