Entries by Jeffrey Davis

Content Marketing: Lead With Your Story

How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media. […]

The Power of Consistency For Business Growth

Consistency is your ally to steady growth in creativity, business, and life. While it may sound unsexy, you know and I know the best laid plans will fail without a dedication to consistency. If you’re running a small business or you’re a solopreneur, the power of consistency for success is particularly relevant. Here’s a few ways that consistency […]

Books That Matter to Author & Consultant John Jantsch

Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them. John Jantch offers consistently useful, grounded marketing advice for business owners and thought leaders who want to attract and engage their customers with real value. His blog is among my go-to for practical know-how. John’s influence […]

Why Are You Writing Your First Book?

There are some generally held misconceptions about writing your first book, specifically the first novel. There are two schools of thought on first novels. Some people believe your first novel is essentially practice. First novels are sometimes referred to as “Juvenalia.” Consider William Faulkner’s first two novels, Soldiers’ Pay and Mosquitos, both almost forgotten. Critics generally […]

5 Stages of Confidence in Writing a Book

A funny thing happens to a writer’s level of confidence in writing a book. It shoots up and down seemingly as erratically as weather. Part of what makes confidence so unreliable is what we base confidence on. We try to base confidence on nebulous emotions such as passion and a blind belief in our own abilities & authenticity and […]

5 Ways to Advocate on Your Path to Publishing

You’re writing a book. You’ve written a book. You’re looking to publish your book. Your options are not just the Big 5 or self-publish or bust. The publishing world is so much more diverse than that. What’s cool but confusing is that as a business artist, writer, executive, or professional, you now have more viable […]

Books That Matter to Author, Consultant & Speaker Jenny Blake

Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them. Few people bring joyful mindfulness to entrepreneurship and to pivoting toward the next best thing the way dynamo Jenny Blake does. When corporate life nearly spent Jenny’s soul, she discovered the power of meditation […]

Do You Need a Publisher for Your Book?

Last week we discussed the six areas to consider if you plan to self publish. This week I’m spinning the lens around to examine at the same key areas you need to know to publish your book and how publishers add value in each of them. The first is the most abstract and difficult for most […]