CELEBRATING BUSINESS-AS-UNUSUAL Have you heard of “fast fashion?” Research that has been conducted by the Ellen MacArthur Foundation has indicated that global clothing production has doubled in the last 15 years, predominantly as a result of what is known as “fast fashion”. Fast Fashion is on-trend, cheap-to-produce clothing mimicking luxury and high-end products – and…
CELEBRATING BUSINESS-AS-UNUSUAL When it comes to authenticity and integrity in doing business, branding, and marketing, we at Tracking Wonder have a simple tenet: Elevate, don’t manipulate. In our times we have an opportunity for businesses and brands of all sizes – from the company of one to the mega-corporation – to step up and do…
Launching is exciting. At least that’s the story you typically see promoted with offers about launching your big program or offer or website. The story you don’t hear is the full range of emotions you will experience leading up to a launch. After all, when you launch an offer or website, you are Investing considerable…
At Tracking Wonder, we’ve baked collaboration into much of what we’ve created. Our free international community of entrepreneurs and creatives fosters alliances, partnerships, and networking. I’ve collaborated with other brands to produce events. I’ve built Tracking Wonder’s own team around true collaboration. I’ve facilitated business artist meetups around the world based on the idea of…
Every month we bring you the best articles we find in brand, innovation, and creativity. In the digital age, how do brands demonstrate authenticity? How do companies set themselves apart from other brands? What inspires customer loyalty? This month’s digest answers these questions and explores solutions. Some of these solutions include utilizing psychology in branding,…
Once there was a girl who learned to say “yes” to her mother’s requests to please her and “yes” to her friends so as not to make waves and “yes” to her teachers to get good grades. As a business owner she learned to say “yes” to every opportunity to speak for free and…
Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts customers and other businesses are desiring to observe within companies. More than ever, customers want brands that are authentic about their values. And…
In our work with numerous professionals, CEOs, and creative entrepreneurs, we hear a common tension: They want to take charge of their brand but they do not want to appear fake. You probably know that feeling. In this engagement economy, you likely know that a signature online presence can distinguish you or your business from others…
Consider this scenario. On Week 1 of an experiment, I sent a book to Person A that they love, and a book to Person B that they did not love. On Week 2, Person A got a book they liked less, but Person B got a book that they loved. When I asked each one…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month is all about individualizing your company, your personal life and even your wardrobe. An award winning journalist pushes companies to pick a side – no matter how divisive. Writers dive into the importance of personal branding. And a professor…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
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