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Designing Brand Communities of Difference & Friction
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Designing Brand Communities of Difference & Friction

Human beings – no matter their race, ethnicity, or religion – are united by a deep seated desire to be a part of a community, to belong. Yet for decades now, loneliness has been on the rise in the United States as Americans of all ages feel increasingly alienated from one another. Researchers have pointed…

Why Now Is Time for Business Artistry and Business as UNusual

Why Now Is Time for Business Artistry and Business as UNusual

From mom and pop shops to major corporations, business leaders are reevaluating their operations and realizing the rules – real or imagined – that held them back from advancing their values- and beliefs-based businesses aren’t as rigid as they thought. In fact, they’re recognizing that resilient businesses are driven by deep purpose and a commitment…

How You Can Support Black Business Artists Now

How You Can Support Black Business Artists Now

The ongoing protests and mounting movement for racial justice have challenged individuals, businesses, and brands from around the globe to reflect, analyze, take a stance, and act.  While there has been a recent spike in support for black-owned businesses, dollars alone cannot drive real change. It will take a deeper cognitive and cultural shift in…

Neutral is not an option with black lives.
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Neutral is not an option with black lives.

To feel wonder is to experience a decentering of the self.” – Kelly Bulkeley, psychologist and author, The Wondering Brain Our Work at Hand These are de-centering times. These are profoundly hopeful times. De-centering times can call us back into integrity – us, meaning you and me. For the past several years, our work here at Tracking Wonder…

5 Tips to Make Your Virtual Meetings More Engaging

5 Tips to Make Your Virtual Meetings More Engaging

It’s true that ample evidence points to the fact that virtual meetings can no more replace the full experience of an in-person experience than Apple graphics or The Discovery Channel can replace the full-on experience of spending time in nature. Virtual meetings do have their own unique challenges, the greatest of which is that digital…

How to Carry on with Business as Unusual & Avoid the Ick Factor

How to Carry on with Business as Unusual & Avoid the Ick Factor

In the few minutes I allow myself to scroll through the news headlines each day, I came across a story about a pandemic poem that an English teacher posted to Twitter. The poem is entirely composed of opening lines to marketing emails that the teacher, Jessica Safia, has received since the nationwide COVID-19 quarantine began….

How We Can Do It Together in a Digital World
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How We Can Do It Together in a Digital World

The abundance of food, toilet paper, and other essentials that we take for granted has seemingly evaporated overnight. Our carefully laid plans for spring vacations and second-quarter growth have been thrown out the window. Our futures are uncertain. We’re in an age of not-knowing.  You may be asking yourselves, as I am: How is my…

Wonder: Your Mental Skill for Surprising Innovation
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Wonder: Your Mental Skill for Surprising Innovation

Every day our brains process billions of data points, from the temperature of the room to the tone of someone’s voice. To make our lives easier – and avoid complete information overload – our brains find patterns in the chaos and establish routines or habits in order to make room in our busy brains. We…

The Dark Side of Curiosity for the Creative Mind (and How Wonder Can Help)

The Dark Side of Curiosity for the Creative Mind (and How Wonder Can Help)

The other day I was onboarding a new client. Her client load is full, her team is growing, but she has ambitions to grow and expand her platform and ultimately scale her intellectual property. She has boundless ideas for new projects and strategies to do so, but none of them are gaining traction. This impasse…