The gift is to the giver, and comes back most to him – it cannot fail – Walt Whitman
In 2008, Wired editor Chris Anderson saw “Free” as the future of business. Anderson was spot-on.
Not to create any kind of free swimming hole for your audience to engage you or your brand in is, well, foolish, counter-productive to your creativity, and kind of stingy. It’s the hoarder’s or snob’s tendency to hold back. (I didn’t call you a hoarder or snob!)
There are obvious reasons why otherwise well-intending business artists and owners hold back, but they might not see how giving away is an investment and a creative catalyst.