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When to Make the Most of Collaboration (& When to Opt Out)
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When to Make the Most of Collaboration (& When to Opt Out)

At Tracking Wonder, we’ve baked collaboration into much of what we’ve created. Our free international community of entrepreneurs and creatives fosters alliances, partnerships, and networking. I’ve collaborated with other brands to produce events. I’ve built Tracking Wonder’s own team around true collaboration. I’ve facilitated business artist meetups around the world based on the idea of…

Best in Brand & Innovation for July
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Best in Brand & Innovation for July

Every month we bring you the best articles we find in brand, innovation, and creativity. In the digital age, how do brands demonstrate authenticity? How do companies set themselves apart from other brands? What inspires customer loyalty? This month’s digest answers these questions and explores solutions. Some of these solutions include utilizing psychology in branding,…

Resources to Help You Show Up For Your Passion & Your Purpose
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Resources to Help You Show Up For Your Passion & Your Purpose

A sense of purposeful, meaningful work is one of the most vital ways that high-achieving creatives and creative entrepreneurs deal with the daily challenges that they face. Plus, research has shown that now, more than ever, people are hungry for brands that are driven by purpose. I discussed the pursuit of purposeful work in episode…

4 Ways “No” Can Grow Your Business, Brand, & Life
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4 Ways “No” Can Grow Your Business, Brand, & Life

Once there was a girl who learned to say “yes” to her mother’s requests to please her and “yes” to her friends so as not to make waves and “yes” to her teachers to get good grades.   As a business owner she learned to say “yes” to every opportunity to speak for free and…

Best in Brand & Innovation for May
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Best in Brand & Innovation for May

Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts customers and other businesses are desiring to observe within companies. More than ever, customers want brands that are authentic about their values. And…

How to Beat the Branding “Ick” Factor
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How to Beat the Branding “Ick” Factor

In our work with numerous professionals, CEOs, and creative entrepreneurs, we hear a common tension: They want to take charge of their brand but they do not want to appear fake. You probably know that feeling. In this engagement economy, you likely know that a signature online presence can distinguish you or your business from others…

Why Focusing on First Impressions Can Harm Your Business
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Why Focusing on First Impressions Can Harm Your Business

Consider this scenario. On Week 1 of an experiment, I sent a book to Person A that they love, and a book to Person B that they did not love. On Week 2, Person A got a book they liked less, but Person B got a book that they loved. When I asked each one…

Best in Brand & Innovation for April
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Best in Brand & Innovation for April

Every month we bring you the best articles we find in brand, innovation, and creativity. This month is all about individualizing your company, your personal life and even your wardrobe. An award winning journalist pushes companies to pick a side – no matter how divisive. Writers dive into the importance of personal branding. And a professor…

How long does it take to make a podcast?
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How long does it take to make a podcast?

It took me 42 years to make a podcast. A fantasy surfaces when you’re a child, and maybe you follow it. You want to be a fierce warrior or a wood fairy. Or both. More than likely, you don’t follow that fantasy. And you forget about it. The funny thing is, if we’re paying attention,…

How do you evolve while still staying true to your core values?
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How do you evolve while still staying true to your core values?

As business artists, we are blessed and cursed with a generative mind – the ability to come up with lots of ideas. But this comes with a specific problem: which idea is the right one for us to pursue, and when? Sunni Brown, named one of Fast Company’s 100 Most Creative People in Business, nailed…