Creative Innovation is when individuals, duos, or whole wild packs of creatives make novel, meaningful contributions to their fields. Who’s doing it? How do they do it? What are the factors?

tracking wonder - collaborate

Tapping into Creative Collaboration

tracking wonder - collaborate

Collaboration, it turns out, is essential for creative productivity and innovation.

The New York socialite Mabel Dodge knew something about putting talented, engaging people from different backgrounds and creative media in the same room. With the right atmosphere and combination of people, ideas could ignite that might inspire creative action (including even, a few love affairs). Read more

Tracking WOnder - brand and innovation June

Best Articles in Brand & Innovation for June

Tracking WOnder - brand and innovation JuneEvery month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation.

This month we’ll look at getting in the creative zone, the importance of company culture, and the psychology behind picking color for your brand.

With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence – all via storytelling, brand, and innovation. Read more

Tracking Wonder - Books on Thought Leadership

6 Books on Thought Leadership You Should Read

Tracking Wonder - Books on Thought Leadership

To lead means you expose yourself on the front lines. No hiding.

Launching a trade nonfiction book is one of the most powerful ways to lead. And one of the most nerve-wracking. And one of the most rewarding for you and your audience.

I devour and break down some 40 or so trade nonfiction books a year in business, creativity, innovation, design, psychology, writing, publishing, and science. Another dozen books or so of fiction. A handful of books of essays and poetry a year.

I do so to keep myself nimble and to aid our clients in shaping the best books, brands, and offers possible.

By request, I’m reviewing here 6 of the top thought leadership books I’ve read recently that have come across my desk. These are 6 books I think give Tracking Wonder’s audience the most value to do what we help you do. They can help you master your work flow & creative cycle and own your place in the world as a thought leader, conversation leader, and business artist.  Read more

Tracking Wonder - Brand and Innovation April

Best Articles in Brand and Innovation for April

Tracking Wonder - Brand and Innovation April

Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation.

With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence – all via storytelling, brand, and innovation. Read more

Source: Unsplash

Learning: The New ROI

Source: Unsplash

Source: Unsplash

Whatever it is you’re building, creating, or advancing, when you think of your return on investment, weigh it on what you learn in the process. This is often over looked or not calculated into the final ROI at all.

Backstory

I laid out rows of three acorns on the lawn.

Me: “How many rows of three are there?”
7-year-old: “Foherr” (she rolls her ‘r’s as if she were French).
Me: “So, how much is 3 times 4?”
7-year-old: “Twelve!” Read more

Tracking Wonder - Brand and Innovation

Brand & Innovation Digest – March 2017

Tracking Wonder - Brand and Innovation

Once again, over this past month, Tracking Wonder’s research assistant Gianna Kaloyeros and I have gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via storytelling, brand and innovation. I wanted to share some of them with you.

Jeffrey, Chief Tracker & Lead Consultant at Tracking Wonder

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Image : Unsplash

The Freedom Project – Getting Started on Writing Your Book

Image : Unsplash

Image : Unsplash

How do we stay productive each day and each week while still feeling spacious with presence, delight, purpose? This comes up a lot when we discuss the process of writing your book.

“Productive” here references the quality that you’re moving forward on the projects and ideas that matter. And by “that matter” I mean the projects and ideas that light you up, that come from your own key drive (whether that’s novelty, mastery, impact, accomplishment), and that contribute in some way, great or small. Read more

Image: Unsplash

Brand & Innovation Digest – February 2017

Image: Unsplash

Image: Unsplash

During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand building, storytelling, and innovation.

– Jeffrey, Chief Tracker at Tracking Wonder

Four Reasons Every Startup’s Brand Needs Attention

From Forbes.com
With a personal account and wealth of advice from an entrepreneur and investor, Kumar Arora nails down the four biggest priorities for startups building their business. Don’t wait to start building the brand culture, he says, even in the infancy of the business. Among the four priorities is making sure your brand has a carefully considered name, builds customer loyalty, remains a source of inspiration, and sets your business apart from the competition. Kumar Arora @karora007

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inner-you-mountain-quest

To Envision Your Best New Year, First Focus on the Inner You

new year inner-you-mountain-quest

Alison had published three books, delivered a talk at a renowned conference, and advanced her distinct brand enough to garner gigs around the world.

So, what was the problem?

“I’ve kind of run this thing to its end.  I’m ready for what’s next, but I don’t know what that is. And whenever I get an inkling, it seems radically different from what I’m known for.” She wanted to start off her new year with a whole new “thing.”

She wanted to Break Brand.

And sometimes, most times, that’s fine and necessary. But this kind of situation raises profound doubt. The kind of doubt the Alisons of the world experience has a different hue than the kind of doubt, say, of someone just starting out with his first venture ever. Alison’s kind of doubt comes post-success, post-mastery. She’s already accomplished in one field. So, for her to arrive again at uncertainty makes her think she’s a failure or a fool for surrendering success in that one proven arena. To become an uncertain apprentice again who must ask for guidance feels, to the accomplished professional or creative, kind of vulnerable.

But this junction of doubt turns out to be profoundly normal for successful people who excel in creative and entrepreneurial fields.

The hard part for Alison and others of us like her is staying in the confusion long enough to let something real and true germinate. When we cannot endure the unknown next horizon, we often respond in one of three ways:

  1. Stick with the safe thing.

  2. Leap to another safe thing.

  3. Get stuck in paralysis.

Not fun. Read more