When Jonah Berger was a teenager,
his grandmother gave him a copy of Malcolm Gladwell’s The Tipping Point (2000). The book tells the story about how ideas become influential. The young Berger relished the intellectual journey Gladwell took him on. He was hooked.
Haven’t you read a book and thought, “How did he do that? How did he cast that spell on me? I want to do that!” Read more