Workflow goes beyond productivity or just getting through your to-do list. How do you shape your hours and days like clay for more meaning, creativity, and wonder?

Do Your Best Work, Not Someone Else’s

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Image: Unsplash.com

Are you telling yourself playing small and safe is your best decision?

Archie had made up his mind.

He told his two friends he just couldn’t risk starting his own animated studio. “It’s a stupid fantasy.” Benjy and Sahib sat silent and stunned. Read more

A Ripe Time for Introverted Creatives & Entrepreneurs

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Image: Unsplash.com

There’s never been a better time for you to share your message and creative brilliance with the world.

Imagine if Jonas Salk discovered the polio vaccine, but cowered at the prospect of receiving publicity or criticism or of appearing vain by drawing attention to himself so he decided to keep the discovery to himself, that would be irresponsible, wouldn’t it?

And yet a few of us creatives somehow think it’s okay if we keep what we create to ourselves or that the world has conspired against us if it’s not showing up at our studio or shed doors begging to see and buy the antidotes to their suffering that we’ve created. Read more

Break the Isolation & Find Your Creative Pack

Tracking wonder - business artist alliance

Most creatives I know and work with struggle with how to get optimal doses of solitude and of social interaction. I call it the Solitude – Social Conundrum.

Last week we gathered with a group of creatives and entrepreneurs from around the globe to discuss the epidemic of isolation and introduce people to how they can break that trend and find support through collaborative alliances in our Business Artist Alliance.

Read more

Tapping into Creative Collaboration

tracking wonder - collaborate

Collaboration, it turns out, is essential for creative productivity and innovation.

The New York socialite Mabel Dodge knew something about putting talented, engaging people from different backgrounds and creative media in the same room. With the right atmosphere and combination of people, ideas could ignite that might inspire creative action (including even, a few love affairs). Read more

Best Articles in Brand & Innovation for June

Tracking WOnder - brand and innovation JuneEvery month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation.

This month we’ll look at getting in the creative zone, the importance of company culture, and the psychology behind picking color for your brand.

With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence – all via storytelling, brand, and innovation. Read more

Content Creation: Get Out of the Blog Bog

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Image: Unsplash.com

A lot of people these days are blog-averse. If you’ve blogged haphazardly for a while, you likely feel as if you’re getting zero return emotionally or financially on your efforts in content creation. Pretty quickly you can find yourself stuck in the blog bog.

So why bother to blog at all?

Truth is, the benefits a numerous when you approach blogging and any content creation with the right intentions and a few smart strategies. Read more

When to Take a Break From Blogging

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Image: Unsplash.com

If something meaningful is driving you to write a blog – something more than racking up big numbers – then maybe, and I do mean the tentative “maybe,” it would be wise to break from blogging and the audience you’ve been building.

Now I’m not suggesting you get lax. I’m adamant about self-discipline, creative persistence, and organic systems to sustain creative momentum.

There’s a well known commandment in the blogger morality zone:

Don’t take breaks in blogging, or your readers will leave you.”

Read more

Marketing and Thought Leadership

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Image: Unsplash.com

Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that.

But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and stall the very professional growth necessary for long-term or next-term success.

Ironically, too much reliance on marketing data at the wrong time and for the wrong reasons can create a brand or book that has the very qualities that lack authenticity and do not lead to brand loyalty. Read more

How to Use Writing to Track Your Big Ideas

Tracking Wonder - Big Idea

People often ask me what I do as Chief Tracker at Tracking Wonder. I help people think. It’s that simple. Except it’s not. Thinking means that we don’t only come up with new and useful big ideas.

It also means my idea-collaborators and I think through how to translate the most viable of those ideas into actual endeavors, entrepreneurial experiments, brand-aligned websites, start-ups, pitches, books, community-building efforts.

Really, I help people chart a path to earn a reputation, earn respect, and earn revenue for their beneficial or artful ideas. Not simple but profoundly rewarding.

This current journey all started with writing. Writing has been my way to discover what I think I’m thinking, to make meaning, to discover what’s behind what I’m feeling, and to participate in shaping a future.

If you have an idea that lights you up, writing might be a tool to help that idea get traction. Read more

Books That Matter to Author & Consultant John Jantsch

YCB-BooksThatMatter-header-JohnJantsch

Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them.

John Jantch offers consistently useful, grounded marketing advice for business owners and thought leaders who want to attract and engage their customers with real value. His blog is among my go-to for practical know-how. John’s influence skyrocketed when Thomas Nelson Publishing brought out his book Duct Tape Marketing in 2007. He has since built a team of certified consultants and produced more useful books, including SEO for Growth: The Ultimate Guide for Marketers, Website Designers, and Entrepreneurs. I wanted to know what books stick with the “sticky” marketer. John’s influences range from an architecture design philosopher to Holden Caulfield to Deepak Chopra. Enjoy. Read more