tracking wonder - collaborate

Tapping into Creative Collaboration

tracking wonder - collaborate

Collaboration, it turns out, is essential for creative productivity and innovation.

The New York socialite Mabel Dodge knew something about putting talented, engaging people from different backgrounds and creative media in the same room. With the right atmosphere and combination of people, ideas could ignite that might inspire creative action (including even, a few love affairs). Read more

Tracking WOnder - brand and innovation June

Best Articles in Brand & Innovation for June

Tracking WOnder - brand and innovation JuneEvery month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation.

This month we’ll look at getting in the creative zone, the importance of company culture, and the psychology behind picking color for your brand.

With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence – all via storytelling, brand, and innovation. Read more

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Content Creation: Get Out of the Blog Bog

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Image: Unsplash.com

A lot of people these days are blog-averse. If you’ve blogged haphazardly for a while, you likely feel as if you’re getting zero return emotionally or financially on your efforts in content creation. Pretty quickly you can find yourself stuck in the blog bog.

So why bother to blog at all?

Truth is, the benefits a numerous when you approach blogging and any content creation with the right intentions and a few smart strategies. Read more

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When to Take a Break From Blogging

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Image: Unsplash.com

If something meaningful is driving you to write a blog – something more than racking up big numbers – then maybe, and I do mean the tentative “maybe,” it would be wise to break from blogging and the audience you’ve been building.

Now I’m not suggesting you get lax. I’m adamant about self-discipline, creative persistence, and organic systems to sustain creative momentum.

There’s a well known commandment in the blogger morality zone:

Don’t take breaks in blogging, or your readers will leave you.”

Read more

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Marketing and Thought Leadership

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Image: Unsplash.com

Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that.

But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and stall the very professional growth necessary for long-term or next-term success.

Ironically, too much reliance on marketing data at the wrong time and for the wrong reasons can create a brand or book that has the very qualities that lack authenticity and do not lead to brand loyalty. Read more

Tracking Wonder - Big Idea

How to Use Writing to Track Your Big Ideas

Tracking Wonder - Big Idea

People often ask me what I do as Chief Tracker at Tracking Wonder. I help people think. It’s that simple. Except it’s not. Thinking means that we don’t only come up with new and useful big ideas.

It also means my idea-collaborators and I think through how to translate the most viable of those ideas into actual endeavors, entrepreneurial experiments, brand-aligned websites, start-ups, pitches, books, community-building efforts.

Really, I help people chart a path to earn a reputation, earn respect, and earn revenue for their beneficial or artful ideas. Not simple but profoundly rewarding.

This current journey all started with writing. Writing has been my way to discover what I think I’m thinking, to make meaning, to discover what’s behind what I’m feeling, and to participate in shaping a future.

If you have an idea that lights you up, writing might be a tool to help that idea get traction. Read more

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Books That Matter to Author & Consultant John Jantsch

YCB-BooksThatMatter-header-JohnJantsch

Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them.

John Jantch offers consistently useful, grounded marketing advice for business owners and thought leaders who want to attract and engage their customers with real value. His blog is among my go-to for practical know-how. John’s influence skyrocketed when Thomas Nelson Publishing brought out his book Duct Tape Marketing in 2007. He has since built a team of certified consultants and produced more useful books, including SEO for Growth: The Ultimate Guide for Marketers, Website Designers, and Entrepreneurs. I wanted to know what books stick with the “sticky” marketer. John’s influences range from an architecture design philosopher to Holden Caulfield to Deepak Chopra. Enjoy. Read more

Tracking Wonder - Confidence Curve

5 Stages of Confidence in Writing a Book

Tracking Wonder - Confidence Curve

A funny thing happens to a writer’s level of confidence in writing a book. It shoots up and down seemingly as erratically as weather.

Part of what makes confidence so unreliable is what we base confidence on. We try to base confidence on nebulous emotions such as passion and a blind belief in our own abilities & authenticity and bull-headed willpower.

If I just believe in myself, I can write this stellar book. Just gotta believe! Just gotta write, write, write. Practice, practice, practice.

What if your confidence in building your book could be grounded on something solid, authentic, and heart-opening at the same time? Read more

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Basecamp Templates: A Delightful Time-Saver

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Image: Unsplash

Guest Post by Erin Haworth, Tracking Wonder’s Systems Shark

The Remote Team’s Time Challenges

I’m fortunate to be Tracking Wonder’s operations manager and overseer of a dynamo team of remote contractors. It’s common for three or four team members to be working on one client’s brand story, strategy, website and online assets at any given time.

Projects like these require lots of coordination and lots of collaboration. But that’s not a simple task considering our team doesn’t work from a single brick-and-mortar studio. We need an entire team to operate on the same page even though we span 4 time zones, 6 states, and 2 countries.

Our projects also require we be responsive to each other and to our clients in a timely fashion. Again, not easy. But that’s what I do at Tracking Wonder – I track problems until I find a viable solution. Read more

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Stop trying to make time. Enter into relationship with time.

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Guest Post by Marisa Goudy, Copywriter and Storytelling Coach

“Creating in the midst of chaos is your superpower.”

When someone first said this to me, I took it as a compliment. I’m a mother, a business owner, and a creative. Chaos seems inevitable. It’s better to embrace the mad swirl of the full catastrophe than it is to resign yourself to a narrow, boring existence, right?

I’m not so sure any more. I’m not so sure all this chaos is as effective or enticing as it used to be.

WHEN CREATIVE CHAOS JUST BECOMES… CHAOS

Not so long ago, everything from entrepreneurship to parenthood seemed like an exciting, all-encompassing experiment. Each day dawned with new challenges and rewards. It seemed like a fool’s errand to try to limit such creative possibility with something as pedestrian as time management strategies.

Inevitably, layers of complexity forced me to shape those uncharted days into more structured routines. A second daughter, the elementary school calendar, the needs of an evolved business partnership, the tug of a novel, the launch of a podcast… Winging it stopped feeling “open-minded.” It began to feel amateurish and unsustainable.

But that addiction to chaos is tough to kick. It’s still tempting to go with the flow and wrest order from chaos by strength of will alone. They don’t pass out super powers every day, after all. If making it happen in the midst of a daily fire storm looks so impressive, why quit? Read more