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Uncover Your Story and Drive Your Brand: The Power of a Mission
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Uncover Your Story and Drive Your Brand: The Power of a Mission

Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a company you love, you usually walk away with this feeling of satisfaction, excitement, wonder. Creating a memorable, impactful…

Why DIY is a Lie for Entrepreneurs & Creatives
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Why DIY is a Lie for Entrepreneurs & Creatives

Now perhaps more than ever creatives & entrepreneurs have access to more knowledge, resources, and apps that empower us to take things into our own hands. But it’s also where we often get trapped. Maybe we think that because we can kind of sort of figure things out on our own that we should do it on…

Four Truths of a Brand Story
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Four Truths of a Brand Story

People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own brand story, four truths have become evident. 1. Story bonds us. “After nourishment, shelter and…