Posts

Best in Brand & Innovation from September

Image: Unsplash.com

Every month we bring you the best articles we find in brand, innovation and creativity.

This month’s list includes tips for channelling creativity and divergent thinking through happy music, how activities like doodling prevents mental fatigue, leading with your personality in creating your brand, and how brands with humor out perform their competitors.  Read more

Marketing and Thought Leadership

Image: Unsplash.com

Image: Unsplash.com

Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that.

But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and stall the very professional growth necessary for long-term or next-term success.

Ironically, too much reliance on marketing data at the wrong time and for the wrong reasons can create a brand or book that has the very qualities that lack authenticity and do not lead to brand loyalty. Read more