Posts

A Ripe Time for Introverted Creatives & Entrepreneurs

Image: Unsplash.com

Image: Unsplash.com

There’s never been a better time for you to share your message and creative brilliance with the world.

Imagine if Jonas Salk discovered the polio vaccine, but cowered at the prospect of receiving publicity or criticism or of appearing vain by drawing attention to himself so he decided to keep the discovery to himself, that would be irresponsible, wouldn’t it?

And yet a few of us creatives somehow think it’s okay if we keep what we create to ourselves or that the world has conspired against us if it’s not showing up at our studio or shed doors begging to see and buy the antidotes to their suffering that we’ve created. Read more

Why DIY is a Lie for Entrepreneurs & Creatives

group-brainstorming1

Now perhaps more than ever creatives & entrepreneurs have access to more knowledge, resources, and apps that empower us to take things into our own hands. But it’s also where we often get trapped.

Maybe we think that because we can kind of sort of figure things out on our own that we should do it on our own and that we’re skilled “enough” to figure it out on our own. Read more

Best Articles in Brand & Innovation for June

Tracking WOnder - brand and innovation JuneEvery month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation.

This month we’ll look at getting in the creative zone, the importance of company culture, and the psychology behind picking color for your brand.

With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence – all via storytelling, brand, and innovation. Read more

Use Writing to Discover Your Brand and Business

Image: Unsplash.com

Image: Unsplash.com

Whether you tag yourself “writer” or not, writing can feed the ideas you’re obsessed with and the questions you’re living and that your brand and business is delivering on.

Writing can inform your brand’s integrity. And if you’re in transition – in life, business, brand – oh, yeah. Writing is an ally there, too.

Someone asked me recently about the work I do and how I help to  build brands and the brand stories they’re based on. The answer. I do build a brand the same way I build a life: An idea consumes me. I write, research, dive deep, create, test. Through that process, I unfold a brand and business. Read more

Content Marketing: Lead With Your Story

Tracking Wonder - Brand Story Strategy

How a local clinic and an alpaca farm benefited from brand story strategy.

I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media.

Traditional advertising is about pushing your product or services onto customers or potential customers.

The ads might be clever to get attention. You pay a premium for advertising and invest in expensive print collateral, and you just sort of hope somehow by virtue of advertising’s messenger pigeons that the right person will get the mail and show up at your door.

So what happens when a business owner steeped in traditional advertising and marketing ventures into the brave new world online? Read more

Guidelines for Crafting Story

Image: Unsplash

Image: Unsplash

So who’s your Story about?

I generally feel a wee bit disoriented right after shaping a book proposal.

What’s it worth? I wondered. What if my agent rejects it? What if this is all a fool’s errand? What have I done with my life? Okay, I don’t go quite that far.

Last time this happened, my six-year-old peeked in my study. She wanted to show me her outfit – a summer skirt and a short-sleever atop a long-sleever.

“I just couldn’t wait any longer to wear summer clothes,” she said as she twirled around the study. And at that moment, I remembered again why I’m writing this book, why I’m building Tracking Wonder, why I utterly adore engaging readers. Read more

Brand & Innovation Digest – February 2017

Image: Unsplash

Image: Unsplash

During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand building, storytelling, and innovation.

– Jeffrey, Chief Tracker at Tracking Wonder

Four Reasons Every Startup’s Brand Needs Attention

From Forbes.com
With a personal account and wealth of advice from an entrepreneur and investor, Kumar Arora nails down the four biggest priorities for startups building their business. Don’t wait to start building the brand culture, he says, even in the infancy of the business. Among the four priorities is making sure your brand has a carefully considered name, builds customer loyalty, remains a source of inspiration, and sets your business apart from the competition. Kumar Arora @karora007

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Brand/Innovation Digest – January 2017

world-globe

Research assistance from TW Team research assistant Gianna Kaloyeros.

Periodically Tracking Wonder’s research assistant Gianna Kaloyeros and I will curate some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via branding, storytelling, and innovation.
– Jeffrey, Chief Tracker at Tracking Wonder

 

Connecting with People and Branding Comes Naturally

from The Times of India
In a media landscape of inauthentic messages, authentic branding will always rise above the noise, says Shubham Nagdeve. “Branding comes automatically when you connect with people,” Naresh Jakhotia reminds The Times of India. It’s through connection that a brand earns trust and defines its meaning. Small and large brands alike can benefit from genuinely connecting with clients to contribute value. Read more

The Secret to Sales

vintage-music-business-shop

Selling well doesn’t come naturally to most people with good ideas. To most, it feels gimmicky and inauthentic and manipulative. But it doesn’t have to follow the usual big-loud-buzz formula. In fact, the secret to selling is all about your customer. In the piece below, I share the secret to sales as shown to me by the example of my father, a successful radio advertising salesman and marketer.

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frame, lens

When Vision Shifts, Values Stabilize

frame, lens

Courtesy of Pexels

We each see the world through our heritage of personality, experience, expertise, and values.

A software programmer develops her expertise. A doctor of integrated medicine develops his. A marketing specialist see the world and how to solve its problems through her lens, and an educator, through his.

Imagine they each are on the same interdisciplinary team of a big startup venture. It’s not an unfamiliar scenario.

How do they speak the same language in order to communicate, solve problems, and collaborate with momentum? What happens when their blossoming vision meets the reality of execution and market need?
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