Posts

Embracing Challenges for Growth

Image: Unsplash.com

Image: Unsplash.com

There are problems, there are challenges, and there are obstacles. They’re not the same.

Harrison Ford got sick on the set of Steven Spielberg’s film Raiders of the Lost Ark.

One morning, scheduled for an intense sword fight scene with a formidable foe, Ford didn’t feel up to the task. So, he asked Spielberg to make a change. Spielberg agreed. Out of sheer necessity, Ford made a creative choice, a choice that would make for arguably the film’s most memorable scene.

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Four Truths of a Brand Story

child-reading-story

Courtesy Unsplash

People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own brand story, four truths have become evident.

1. Story bonds us.

After nourishment, shelter and companionship, stories are the thing we need most in the world.” – author Phillip Pullman.

Story-based brands linger in people’s hearts and build stronger communities. We spend money on stories we want to be a part of.

2. Branding is personal growth.

Shaping a brand story can accelerate self-knowledge more quickly than a year of personal growth classes.

To shape the elements of a brand story requires deeper ways of exploring and problem-solving than simple writing exercises or “doing a website.” They require mounds of self-knowledge and confidence. And they typically require perspective from trusted colleagues or mentors or advisors.

The most valuable brands and businesses – including personal brands and personality brands – are not simply self-expressive. They are self-expansive. Read more

How Standing In Love Works for Authors and Business Artists

Courtesy of Creative Commons (Finn Propper)

Courtesy of Creative Commons (Finn Propper)

It’s one thing to fall in love with a fantasy. It’s another thing to stand in love with a dream.

Here is what I cannot stop asking myself: How do people get through inevitable challenge and create their best work? What drives them? 

Really, that question has driven me for years to experiment with, research, and create just about every program I’ve made. 

It’s driven me to track wonder.

There’s this: Members in our community and ecosystem are creating their best work. Like, every week. It’s a pretty astonishing year.  Read more