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Best in Brand & Innovation for July
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Best in Brand & Innovation for July

Every month we bring you the best articles we find in brand, innovation, and creativity. In the digital age, how do brands demonstrate authenticity? How do companies set themselves apart from other brands? What inspires customer loyalty? This month’s digest answers these questions and explores solutions. Some of these solutions include utilizing psychology in branding,…

4 Ways “No” Can Grow Your Business, Brand, & Life
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4 Ways “No” Can Grow Your Business, Brand, & Life

Once there was a girl who learned to say “yes” to her mother’s requests to please her and “yes” to her friends so as not to make waves and “yes” to her teachers to get good grades.   As a business owner she learned to say “yes” to every opportunity to speak for free and…

Best in Brand & Innovation for May
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Best in Brand & Innovation for May

Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts customers and other businesses are desiring to observe within companies. More than ever, customers want brands that are authentic about their values. And…

How to Beat the Branding “Ick” Factor
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How to Beat the Branding “Ick” Factor

In our work with numerous professionals, CEOs, and creative entrepreneurs, we hear a common tension: They want to take charge of their brand but they do not want to appear fake. You probably know that feeling. In this engagement economy, you likely know that a signature online presence can distinguish you or your business from others…

Best in Brand & Innovation for March
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Best in Brand & Innovation for March

Every month we bring you the best articles we find in brand, innovation, and creativity. March’s digest applies theory and philosophy to creativity and branding. And while one author pushes companies to embrace the third industrial revolution, another uses timeless principles for brands to put into action. We read about productivity as a science and…

Marketing and Thought Leadership
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Marketing and Thought Leadership

Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that. But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and stall the very professional growth necessary for long-term or next-term success. Ironically, too much reliance…

Content Marketing: Ideas for Shaping Your Brand Story
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Content Marketing: Ideas for Shaping Your Brand Story

If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs to be done and binge watch Netflix. It’s also a pretty compelling reason for other…

Content Marketing: Lead With Your Story
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Content Marketing: Lead With Your Story

How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business owners unintentionally bring old assumptions about advertising & marketing to online content and social media….

The Long View of Marketing (for your book, business, & brand)

The Long View of Marketing (for your book, business, & brand)

No less than three people within the past week have asked me about best methods to market their book. They usually understand but don’t like my response. I’m thinking personally about this matter of book marketing, too. My recent poetry collection Coat Thief was released by Saint Julian Press on May 23rd, 2016. I don’t see book…