Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that.
But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and stall the very professional growth necessary for long-term or next-term success.
Ironically, too much reliance on marketing data at the wrong time and for the wrong reasons can create a brand or book that has the very qualities that lack authenticity and do not lead to brand loyalty. Read more