Whether you tag yourself “writer” or not, writing can feed the ideas you’re obsessed with and the questions you’re living and that your brand and business is delivering on.
Writing can inform your brand’s integrity. And if you’re in transition – in life, business, brand – oh, yeah. Writing is an ally there, too.
Someone asked me recently about the work I do and how I help to build brands and the brand stories they’re based on. The answer. I do build a brand the same way I build a life: An idea consumes me. I write, research, dive deep, create, test. Through that process, I unfold a brand and business. Read more