Captivate Customers & Community
with an Irresistible Brand Story

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What if you could captivate community with your distinct brand point of view?

Your Creative Tension

Does this sound like you?

You know you have a potent message and business endeavor that could make a difference in people’s lives, but not enough people know about it. Maybe you offer a lot of services but can’t succinctly express what you do and why it matters for whom in a way that vibrates with your potential customers and emerging community. Or maybe your business or brand has evolved way beyond your website.

If any of this resonates with your situation, you likely want to build and test your business model and brand identity without adding to the hyped-up marketing noise and buzz. You likely want an innovative process that lets you say who you are, what you uniquely do, for whom, and why now.

And this: You are done with doing it yourself. Alone.

Here’s the deal:

Your idea and work deserve the conception and strategy that assures it distinguishes you and captivates the right people.

You deserve the grounded support, know-how, and guidance to conceive a branding identity and share your message – all with integrity and impact.

A brand story lingers in your customer’s and community’s hearts, and draws them back for more.

A brand story strategy ensures you’re living the Story and reaching the market you merit.

What if you and your business stood for that kind of story?

Registration currently closed.

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What is ArtMark?

The ArtMark™ Brand Story & Strategy Program is an artfully designed 4-month mentorship program for a group of select entrepreneurs, professionals, and creatives that gives you tested strategies to

  • shape a clear brand identity that is true to individual strengths and unique history.
  • gain a clear understanding of who your ideal market or audience is.
  • create a clear plan for articulating why your brand matters to your ideal market and why your brand matters now.
  • study your playing field so you know how to distinguish yourself and your brand.
  • say at last not only what do you do but also why what you do matters and to whom.
  • create and begin implementing a launch plan based on 4 key elements.
  • come up with, prioritize and design your signature offers and learn how to frame, pitch and sell your offers.
  • approach social media not as a way to sell more stuff but to tell a story for our times.

All with an engaged community to help keep you inspired, accountable, and to get supportive feedback from.

What distinguishes this online brand course?

You’re done with the gimmicks and buzz. You’re ready for a real approach and guide to expand your presence and impact.

  • This program draws extensively from the psychology of Story to make marketing to an audience you care about an enjoyable, authentic, and effective process.
  • This program frames platform-building, marketing, and branding as a process of creativity, innovation, and signature Story development.
  • This program empowers you with skills in telling stories and designing extraordinary experiences & products in a non-intimidating fashion.
  • This program frames you as a thought leader or conversation leader within a flexible, workable business model.
  • This program facilitates small Pod and large Pack community support.
  • The program weaves in numerous opportunities for you to test out the concepts in experimental, prototyping ways. Such experimentation helps you learn and grow.

…all delivered in a smart educational design based on research of deliberate practice, flow, human flourishing, and my 29 years of teaching.

ArtMark™ was built on the psychology of branding combined with deep knowledge of storytelling and human motivation.

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