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Jam With Jeffrey Sessions
How to Lead with Integrity
Lately, I’ve been writing a lot about the importance of belief-driven business in this information age. People today hunger for brands that express a compelling, genuine point of view and a strong sense of purpose. But before your business or brand can take a stand, you have to discover what drives you. You see, great…
Brand Authenticity: What We Get Wrong & How to Get it Right
In a world awash with targeted advertising, influencer marketing, and fake news, we are starved for sincerity. We are disillusioned with the pervasive blur of fantasy and reality, spin and honest solutions, and as a result, consumers are increasingly distrustful of brands and businesses. According to the Edelman Trust Barometer, only 48% of consumers today…
Building a Work Culture of Collaborative Autonomy
The conventional corporate office is practically a thing of the past. The “side hustle” is becoming the hustle, previously distinct departments are dissolving to create more fluid collaborations between coworkers, and increasingly, people are breaking away from the traditional nine-to-five in order to pursue freelance careers. It’s estimated that by 2020, 50% of the US…
Cultivating the Customer Experience with Wonder Gestures
Why is the Magic Castle Hotel the second highest rated hotel in Los Angeles next to the Four Seasons? After all, a room at this modest hotel pales compared to the luxury of the Four Seasons. Much of the Magic Castle’s success has to do with popsicles. Actually, it has to do with how the…
How a Questing Mindset Leads to More Meaningful Work
Maybe you’re feeling worn out, empty of ideas, or overworked and depleted. You can’t always change your circumstances, but you can change your mindset. When we talk about mindset, we talk about attitudes – your attitude towards your work, your team, your business, your long-term goals, your family, your relationships, your vision, your future. Reframing…
Make Room to Love the Work You Do
Here’s the thing: We spend most of our hours working, and nearly half of us don’t enjoy our work. Is that lack of joy emblematic of the work or is it indicative of how we approach the work at hand? The Conference Board conducted a study of 1,500 employed individuals and found that 51% were…
Uncover Your Story and Drive Your Brand: The Power of a Mission
Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a company you love, you usually walk away with this feeling of satisfaction, excitement, wonder. Creating a memorable, impactful…
Elevate & Highlight: Best in Brand Trends & Marketing Messages for September 2018
CELEBRATING BUSINESS-AS-UNUSUAL Have you heard of “fast fashion?” Research that has been conducted by the Ellen MacArthur Foundation has indicated that global clothing production has doubled in the last 15 years, predominantly as a result of what is known as “fast fashion”. Fast Fashion is on-trend, cheap-to-produce clothing mimicking luxury and high-end products – and…