Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how Visa is implying “sensory branding,” what the reverse branding trend is and why it is effective with Millennials, and how taking regular breaks can increase creativity.
I recently wrote about leading your team without compromising your brand. One of the tenets I presented was sharing with your team your compelling, genuine vision imbued with values you and they share. How can you identify and share this vision and these values? We each see the world through our heritage of personality, experience, expertise,…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how to effectively use data in serving the customer, why Tesla has incredibly supportive brand supporters, and why being unsociable may be good for creativity.
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how interpersonal language is effective in building brand awareness, what makes Facebook ads compelling, and the psychology of building brand loyalty.
Do you know that each of us have an internalized way of feeling appreciated? Imagine being able to stir surprise and delight in those around you. I recently received an unexpected gift in the mail from my dear friend Editor in Chief at Best Self Media, Kristen Noel. In October I participated in the online…
Burnout hits nearly every entrepreneur and creative at some point. If this feels like you, it may be time to declutter your attention. Recognize this? Your neck and shoulders ache. Your temper is irrationally short. You are more reactive than creative. You worry more than wonder. Your internal eyesight is myopic. There is no…
Does your brand reflect your ideals? If not, it may be time to think about a rebrand. Adventure. Joy. Provocation. Love. Optimal Productivity. Good Life. These words are business’s brands. What do I mean? Your brand is a feeling and idea, not a logo. A brand is the total emotional experience people have with you,…
Branding is a process of idea collaboration at Tracking Wonder. I’ve found deep branding to be a game-changing approach for a lot of people who want a creative yet structured way to gain clarity on what they are about, what they stand for, and how to unfold the story of their next act, side gig,…
Every month we bring you the best articles we find in brand, innovation and creativity. This month’s list includes tips for channelling creativity and divergent thinking through happy music, how activities like doodling prevents mental fatigue, leading with your personality in creating your brand, and how brands with humor out perform their competitors. Humor in Branding – MediaPost…
We often seek belonging by matching like with like. In a new group setting, our adaptive instincts seek “likes” (Is she like me? Do I have something in common with him?) instead of differences. Older boys used to heckle me when I was 6, 9, even 12 because I had long blond hair. I fought for my hair. Small-framed me, beat up boys bigger than me. Yep, my little fist on a bigger boy’s face. I was a peaceful kid until I wasn’t. I kept my hair long even if it meant I didn’t instantly belong.
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
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