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The Psychology of Seth Godin’s The Icarus Deception
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The Psychology of Seth Godin’s The Icarus Deception

ByJeffrey Davis

There are thought leaders, and there are Thought Leaders.(1) And Seth Godin is the latter. Why? Godin is a Thought Leader not only because he’s smart. Not only because he’s prolific and creative. Godin is an archetypal Thought Leader because he understands the nature of Thought itself. He gets what drives human beings. He understands story and…

Your Book, Business, or Brand- Which one first?
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Your Book, Business, or Brand- Which one first?

ByJeffrey Davis

Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a business around a book? How do I do both? Which one first? You can do…

How Your Brand Story is Your Business Axis
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How Your Brand Story is Your Business Axis

ByJeffrey Davis

If your business or brand grows quickly, your content and offers can start to sprawl like Dallas or LA suburbs. If you’ve been a creative juggler for years, you eventually can get distracted, fatigued, and confused about where to focus your finite energy, talent, and effort. Whether sprawling or juggling, I’ve found it helps to…

The Heart of Story Starts With Want
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The Heart of Story Starts With Want

ByJeffrey Davis

1. From A Taste of Fish to a Taste of Freedom Thelma wanted to go fishing for a weekend with her buddy Louise. Just the two of them cutting back, drinking beer, and soaking in the great outdoors. Problem? Her good ol’ boy hubbie wouldn’t hear of it. And wide-eyed Thelma complied. With savvier Louise’s…
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Thoreau & Why You Should (or not) Care About Branding

ByJeffrey Davis

When the World of Buzz grows loud with exclamations telling you to try out the latest marketing gizmo (Periscope, anyone?) so you can get big and famous, I take a MindWanderness Break in my WEN Pond canoe. I wanted a way to bring you with me. So, come along. Let’s get perspective on: the brand you…

How Standing In Love Works for Authors and Business Artists
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How Standing In Love Works for Authors and Business Artists

ByJeffrey Davis

It’s one thing to fall in love with a fantasy. It’s another thing to stand in love with a dream.
Here is what I cannot stop asking myself: How do people get through inevitable challenge and create their best work? What drives them?