Every month we bring you the best articles we find in brand, innovation, and creativity. This month we take a look at the brain on creativity, how effective branding is contingent on emotions, recent research on ways to inspire innovation from within and more.
As an accomplished professional, what distracting mental clutter is holding you back from advancing your best work? Maybe you’ve carved your own niche as a professional, business owner, or creative worker. Time is shaped according to what works best for you, rather than having to twist yourself to somebody else’s schedule. Your business is making…
In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a mission-driven brand, here are four trends for you to pay attention to. 1. Mission-driven brands can reverse cynicism. Perhaps it’s no…
Not every entrepreneur or creative, professional or business is driven by making a positive difference in other people’s lives. But if you are, there’s good news. Trends and research point to people wanting more from businesses. Some new research also suggests that mission-centered brands not only are improving their bottom line. They’re also gaining a…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list gives insight to a psychologist’s expertise on how to make your brand stand out even if it’s unfamiliar, what consumer’s are looking for in 2018 (hint: it involves being more authentic), how longer dedicated hours in your…
It doesn’t matter how mindful you try to be at work, you’re going to get stressed. It’s inevitable. Not all stress is equal. There are dis-stressors that can paralyze your creativity at work, and there are eu-stressors that can catalyze your creativity at work. The following findings will interest you if you work on a team…
Are you struggling to refine your brand and grow your business? First, answer this: How well do you know yourself? How often do you self-reflect? To succeed in your branding and business efforts, you need to know your field and industry, yes. You, also, need to know about marketing, advertising, sales, and the best strategies…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how Visa is implying “sensory branding,” what the reverse branding trend is and why it is effective with Millennials, and how taking regular breaks can increase creativity.
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how to effectively use data in serving the customer, why Tesla has incredibly supportive brand supporters, and why being unsociable may be good for creativity.
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how interpersonal language is effective in building brand awareness, what makes Facebook ads compelling, and the psychology of building brand loyalty.
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