WEEKS 1-3: THE FOUNDER’S SIGNATURE IDENTITY & PLAYING FIELD
- Learn the central difference between a brand and branding – and why you need to know them.
- Identify your distinct ways of captivating & elevating your market via tested self-assessments such as best-selling author Sally Hogshead‘s Fascinate Advantage Assessment.
- Leverage your native strengths for shaping your brand and influencing people for the better.
- Learn how to conduct a Field Study of competitors with more curiosity than envy or competition.