WEEKS 1-3: THE FOUNDER’S SIGNATURE IDENTITY & PLAYING FIELD

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  • Learn the central difference between a brand and branding – and why you need to know them.
  • Identify your distinct ways of captivating & elevating your market via tested self-assessments such as best-selling author Sally Hogshead‘s Fascinate Advantage Assessment.
  • Leverage your native strengths for shaping your brand and influencing people for the better.
  • Learn how to conduct a Field Study of competitors with more curiosity than envy or competition.

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