WEEKS 12-14: DESIGN YOUR BRAND-ALIGNED OFFERS & EXPERIENCES

 In
  • Brainstorm a list of offers, products, and events that cohere with your new Story.
  • Learn how to start with prototyping instead of perfecting.
  • Design a prototype tool or product for your customers or audience.
  • Learn the 6 Elements of Experience Architecture to Exceed Customer Expectations.
  • Develop a simple experiment to engage live and local audiences.
  • Gain a fresh take on revenue and revenue streams that will open you to new revenue potential.
  • Artfully arrange and sequence your offers into a gallery of experiences that will delight your customers and community.

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