WEEKS 12-14: DESIGN YOUR BRAND-ALIGNED OFFERS & EXPERIENCES
- Brainstorm a list of offers, products, and events that cohere with your new Story.
- Learn how to start with prototyping instead of perfecting.
- Design a prototype tool or product for your customers or audience.
- Learn the 6 Elements of Experience Architecture to Exceed Customer Expectations.
- Develop a simple experiment to engage live and local audiences.
- Gain a fresh take on revenue and revenue streams that will open you to new revenue potential.
- Artfully arrange and sequence your offers into a gallery of experiences that will delight your customers and community.