• Identify, gather data from, and empathize with your niche audiences – your patch of the planet.
  • Define your key skills from your heritage of expertise and experience that you can bring forward to your brand’s, platform’s, or business’s value.
  • Define a clear, true, and resonant statement of who you are, what value you deliver, to whom, and why it matters.
  • Define a working tagline that will make your ArtMark™ memorable and distinct.
  • Share your plan and discoveries with your peers.
  • Define your brand mission.
  • Explore and identify possible ways to distinguish your ArtMark™ brand within your playing field.
  • Brainstorm ways to disrupt your playing field with integrity.
  • Identify your ArtMark™ Key Ideal that will shape your brand’s emotional value and promise.

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