WEEKS 9-11: DISTILL YOUR NEW BRAND STORY & BUILD YOUR ALLIANCES
- Create messaging that differentiates you within your field and positions you as a leader.
- Learn how to create desired frames of association with your brand.
- Learn and test out a framework to distill your ArtMark™ work to date into an elegant Story outline that is transferable to website copy, landing pages, online content, and social media strategy.
- Test out elements of Storytelling in blogs, articles, videos, or podcasts.
- Share your brand Story ideas with your peers.
- Extend your Mission into a Credo of your core values.
- Shape a Manifesto that will unify your audience and turn them into fans who spread your message.
- Map foundational blog content to unfold your brand’s message.