WEEKS 9-11: DISTILL YOUR NEW BRAND STORY & BUILD YOUR ALLIANCES

 In
  • Create messaging that differentiates you within your field and positions you as a leader.
  • Learn how to create desired frames of association with your brand.
  • Learn and test out a framework to distill your ArtMark™ work to date into an elegant Story outline that is transferable to website copy, landing pages, online content, and social media strategy.
  • Test out elements of Storytelling in blogs, articles, videos, or podcasts.
  • Share your brand Story ideas with your peers.
  • Extend your Mission into a Credo of your core values.
  • Shape a Manifesto that will unify your audience and turn them into fans who spread your message.
  • Map foundational blog content to unfold your brand’s message.