Wonder Lab: Build Your Brand Community for Impact, Belonging, & Enduring Delight

Let’s Mend the Belonging Gap.

We humans are hungry now more than ever to connect in community, but how do you build a community wisely without getting wiped out in the process?

>> Maybe you yearn to build an engaged community around your business, startup, or creative project – but you don’t want to stress out.

>> Maybe you hunger to build a community from your business’s or brand’s existing followers, subscribers, or group offer participants – but you don’t know where to start.

>> Maybe you want to do your part in mending the vast Belonging Gap around the globe.

“Social isolation may be the central challenge of our era.”
David Brooks, NYT

Here’s the truth: The past few years have only heightened the Belonging Gap – the increasing feeling of isolation, loneliness, divisiveness, and desperate attempts to “fit in.” Whatever your aims to mend the Belonging Gap, you likely sense how challenging it could be to gain people’s trust and interest to join and stay in your community.

Most smart, hard-working people have one or more of these challenges:

• An Unclear Motive – You’re not clear on your own deep why for building a community.
• An Unclear Call to Action – You find it difficult to express why someone would want to join your community and toward what aims.
• An All or Nothing Mindset – You sense that building a community is a mammoth undertaking beyond your capacity.
• DIY Familiarity Bias – You might feel stuck in your own patterns instead of seeing new possibilities.

What if you already had the pieces to build a community and just needed the framework and time-tested tips to light you up to start?

What if you could make a plan with simple steps to test out building a community with what you have – not alone but in the company of other mindful change-makers?

And what if you could do so by fostering facets of wonder more than worry along the way?

This Wonder Lab is here for you.

TAKE STEPS TO BUILD BELONGING AND IMPACT IN 2021

Enter the Wonder Lab & the Brand Community Framework

In this daylong Wonder Lab, Jeffrey guides you and other mindful change-makers through a time-tested, evidence-based process to clarify your community’s deep why and story, identify who it is ideally for, select its best online home, and discover belonging practices that help a group become a genuine community.

With actionable frameworks, practice, and feedback, you will gain the clarity, confidence, and courage to

• Discover your community’s Deep Why and the compelling invitation to join your community.
• Avoid the 3 Big Mistakes of Building Community.
• Recognize the people most likely to feel at home in your community and know how to invite them in.
• Apply the 3 Belonging Keys to your distinct community.
• Design for inclusivity and difference.
• Create community guidelines in your voice.
• Start a small, low-risk community experiment
• Delight in the process as you foster facets of wonder for community engagement.

All within the brave and safe container of other participants mindfully holding space as you speak out your ideas. Do It Together Beats DIY!

This Wonder Lab experience will feel like a mini-community itself.

You also gain access to our elegantly designed worksheets to guide your experience during and after the Wonder Lab.

Why I’m Hosting This Lab

I grew up believing that if you were going to buck the system and question the status quo, that you had to go it alone.

I learned the hard way that the Do It Yourself mindset at all costs is fatiguing, defeating, and isolating.

But soulful changes gradually happened. In 2010, I shared my ideals and vision for Tracking Wonder with others. I built small teams of talented people to further the vision. We developed authentic community experiences that rippled globally with impact beyond what I, one person, could ever accomplish alone:

• The Quest Community with diverse members from over 50 countries
• The Wonder & Work Academy
• The Tracking Wonder Inner Circle MasterMind
  and a host of in-person events and online cohorts in which people quickly bond, connect, support each other, and collaborate

And for the past ten years, I researched what I call The Belonging Gap to help us and our clients see why community-building is a cultural imperative. I have since advised other teams and businesses on how to foster workplace belonging and online communities. I have published extensively on this topic at Psychology Today and elsewhere.

Yet, during the past few years, I have witnessed that Gap become a Chasm.

This Wonder Lab aims to equip and light up each of us to do our small part in mending the Belonging Gap.

– Jeffrey

| Who is Jeffrey?

Thought leader strategist, teacher, and author Jeffrey Davis creates a brave, safe container for all participants to gain courage, confidence, and clarity. With the aid of Team TW, Jeffrey is the originator of such community-building experiences and events as the Tracking Wonder Quest Community with members from over 50 countries, the in-person Brand Artistry Labs immersives, Wonder@Work Academy, UNPLUGGED+UNBOUND Immersive Retreats, and the yearlong Tracking Wonder Inner Circle MasterMinds. Jeffrey works with and interviews creative innovators, social psychologists, and mindful leaders to discover how people flourish in times of rampant challenge and change.

His job is to make work, life, and creativity a little less worrisome and a lot more wondrous.

He has traveled widely to share his teachings on creative fulfillment, impactful work, and the beauty of living one’s own story with integrity. He writes for PsychologyToday.com, hosts the Tracking Wonder Podcast Show, and is author of four books, including the Next Big Idea Club Nominee Tracking Wonder: Reclaiming a Life of Meaning and Possibility in a World Obsessed with Productivity.