Wonder Lab: Build Your Brand Community for Impact, Belonging, & Enduring Delight

Let’s Mend the Belonging Gap.

We humans are hungry now more than ever to connect in community, but how do you build a community wisely without getting wiped out in the process?

Maybe you yearn to build an engaged community around your business, startup, or creative project – but you don’t want to stress out. Maybe you hunger to build a community from your business’s or brand’s existing followers, subscribers, or group offer participants – but you don’t know where to start.

Maybe you just want to do your part in mending the vast Belonging Gap around the globe.

Here’s the truth: The past 15 months have only heightened the Belonging Gap – the increasing feeling of isolation, loneliness, divisiveness, and desperate attempts to “fit in.” Whatever your aims to mend the Belonging Gap, you likely sense how challenging it could be to gain people’s trust and interest to join and stay in your community.

Most smart, hard-working people have one or more of these challenges:

• An Unclear Motive – You’re not clear on your own deep why for building a community.
• An Unclear Call to Action – You find it difficult to express why someone would want to join your community and toward what aims.
• An All or Nothing Mindset – You sense that building a community is a mammoth undertaking beyond your capacity.
• DIY Familiarity Bias – You might feel stuck in your own patterns instead of seeing new possibilities.

What if you already had the pieces to build a community and just needed the framework and time-tested tips to light you up to start?

What if you could make a plan with simple steps to test out building a community with what you have – not alone but in the company of other mindful change-makers?

And what if you could do so by fostering facets of wonder more than worry along the way?

This Wonder Lab is here for you.

TAKE STEPS TO BUILD BELONGING AND IMPACT IN 2021

Enter the Wonder Lab & the Brand Community Framework

In this daylong Wonder Lab Workshop, Jeffrey takes you and other mindful change-makers through a time-tested, evidence-based method so you come away with an actionable plan and simple next steps to build your community sooner than later.

You will gain the clarity, confidence, and courage to

• Discover your Deep Why and the compelling Call to Action to join your community.
• Avoid the 3 Big Mistakes of Building Community.
• Find (more of) the right people for your community.
• Apply the 3 Belonging Keys to your distinct community.
• Design for inclusivity and difference.
• Create community guidelines in your voice.
• Test build a small community.
• Delight in process as you foster facets of wonder for community engagement.

All within the brave and safe container of other participants mindfully holding space as you speak out your ideas. Do It Together Beats DIY!

This Wonder Lab experience will feel like a mini-community itself.

You also gain access to our elegantly designed worksheets to guide your experience during and after the Wonder Lab.

The Brand Community Framework is a flexible (read: not one-size-fits-all) method based on Jeffrey’s vast research, consulting, and delivery in community engagement, human psychology and neuroscience, mindfulness, entrepreneurship, and strategic planning. Jeffrey has successfully used a variation of this framework with organizations, small businesses, teams, entrepreneurs, solo-preneurs, thought leaders, creatives, and other mindful change-makers.

This workshop marks the first time he is sharing this body of work in public.

Now it’s your turn.

BUILD YOUR COMMUNITY & MEND THE BELONGING GAP

Why I’m Hosting This Lab

I grew up believing that if you were going to buck the system and question the status quo, that you had to go it alone.

I learned the hard way that the Do It Yourself mindset at all costs is fatiguing, defeating, and isolating.

But soulful changes gradually happened. In 2010, I shared my ideals and vision for Tracking Wonder with others. I built small teams of talented people to further the vision. We developed authentic community experiences that rippled globally with impact beyond what I, one person, could ever accomplish alone.

Loneliness and isolation are soul-crushing.

In 2017-2019, I researched what I call The Belonging Gap to help us and our clients see why community-building is a cultural imperative.

During the past 15 months, I have witnessed that Gap become a Chasm.

This Wonder Lab aims to equip and light up each of us to do our small part in mending the Belonging Gap.

– Jeffrey

| Who is Jeffrey?

Thought leader strategist, teacher, and author Jeffrey Davis creates a brave, safe container for all participants to gain courage, confidence, and clarity. Founder of the Tracking Wonder Quest Community with members from over 36 countries and the Brand Artistry Labs immersives, Jeffrey works with and interviews creative innovators, social psychologists, and mindful leaders to discover how people flourish in times of rampant challenge and change.

His job is to make work, life, and creativity a little less worrisome and a lot more wondrous.

He has traveled widely to share his teachings on creative fulfillment, impactful work, and the beauty of living one’s own story with integrity. He writes for PsychologyToday.com, hosts the Tracking Wonder Podcast Show, and is author of four books, including Tracking Wonder: Reclaiming a Life of Meaning and Possibility in a World Obsessed with Productivity (forthcoming from Sounds True, November 2021).