Books That Matter to Jenny Milchman

Books That Matter to Jenny Milchman


In a sentence or two, what’s your forecast for the future of
 publishing?

In a—French—word or phrase: La plus ca change. I think that the speed, convenience, and ease of use posed by Amazon, as well as the democratizing factor of today’s self-publishing, are valuable things, and readers and writers may well be better off for them. But I also think that these changes serve only to highlight the necessity of gatekeepers and the immense wisdom, passion, and skill amassed by publishers, booksellers, and reviewers. We are lucky to live in a world that has both.

“The Eureka Factor” and Your Creative Brain

“The Eureka Factor” and Your Creative Brain

A creative insight can be as small as landing on an angle for a blog post or as big as discovering a fresh angle for a new book or business launch.

The moment you gain such an insight flashes like lightning – and vanishes like lightning. If you are not prone to pay attention to such moments, you likely will lose the insight and certainly not be able to replicate the conditions to have such insights again.

But can you become aware of such moments? And can you replicate them?