As business artists, we are blessed and cursed with a generative mind – the ability to come up with lots of ideas. But this comes with a specific problem: which idea is the right one for us to pursue, and when?
Sunni Brown, named one of Fast Company’s 100 Most Creative People in Business, nailed the problem this way: “Discerning which opportunities to pursue has been a bogeyman in my creative work for years. I just couldn’t settle on the criteria for choosing.”
In the world of business, it’s highly likely that you will have faced the challenges of communicating with people from different backgrounds and fields of expertise. Numerous big brands – from Lincoln Motor Company to Starbucks – have gotten off-track as they’ve grown. Part of what helped them get back on-track and open to new possibilities was returning to their founding values.
How do you pick the right ideas and make sure that you’re evolving in a way that aligns with your core values?