From mom and pop shops to major corporations, business leaders are reevaluating their operations and realizing the rules – real or imagined – that held them back from advancing their values- and beliefs-based businesses aren’t as rigid as they thought. In fact, they’re recognizing that resilient businesses are driven by deep purpose and a commitment to serve their communities, not just their bottom line.
They are doing business as unusual.
Although I have been tracking the rise of mission-driven brands and businesses for the past several years, our collective monumental challenges have forced many of us to do business as unusual. Beneath the surface of recent social, economic, and political upheaval, there is a deeper cultural shift occurring among brands and businesses.
Whether by choice or out of necessity, many of us have been doing business as unusual these past few months. Businesses, brands, entrepreneurs, and leaders around the world have been faced with monumental COVID-related challenges. But
In the face of crisis and uncertainty, some of us are called to create solutions that are novel, useful, and healing in this time of great suffering. Now more than ever, consumers are looking to businesses and brands for solutions to the social, environmental, and moral problems we face. In response, a new kind of creative entrepreneur is emerging to challenge the status quo by putting purpose ahead of profit.
Enter Business Artistry.(more…)