How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business…
Consistency is your ally to steady growth in creativity, business, and life. While it may sound unsexy, you know and I know the best laid plans will fail without a dedication to consistency. If you’re running a small business or you’re…
People often ask me what I do as Chief Tracker at Tracking Wonder. I help people think. It’s that simple. Except it’s not. Thinking means that we don’t only come up with new and useful big ideas. It also means…
Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them. John Jantch offers consistently useful, grounded marketing advice for business owners and thought leaders who want to attract and engage…
There are some generally held misconceptions about writing your first book, specifically the first novel. There are two schools of thought on first novels. Some people believe your first novel is essentially practice. First novels are sometimes referred to as “Juvenalia.”…
A funny thing happens to a writer’s level of confidence in writing a book. It shoots up and down seemingly as erratically as weather. Part of what makes confidence so unreliable is what we base confidence on. We try to base confidence on nebulous…
You’re writing a book. You’ve written a book. You’re looking to publish your book. Your options are not just the Big 5 or self-publish or bust. The publishing world is so much more diverse than that. What’s cool but confusing…
Books That Matter is Tracking Wonder’s interview series that showcases influential thinkers’ and authors’ relationships with books that matter to them. Few people bring joyful mindfulness to entrepreneurship and to pivoting toward the next best thing the way dynamo Jenny…
Last week we discussed the six areas to consider if you plan to self publish. This week I’m spinning the lens around to examine at the same key areas you need to know to publish your book and how publishers add…
As a writer I’ve published my own books with Penguin and with independent presses. In my 20+ years in the industry I’ve navigated the path to publish extensively with authors. When you break down what a traditional publisher – regardless of size…
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