No less than three people within the past week have asked me about best methods to market their book. They usually understand but don’t like my response. I’m thinking personally about this matter of book marketing, too. My recent poetry collection…
Note: Saundra Goldman is a smart, quietly powerful mentor and leader. She has been leading a conversation for a few years at Creative Mix where she helps women connect the dots of their creative lives and step up with work that speaks…
To revise a website is an opportunity to dig in, check in, and get perspective. You get to dig into whom you’ve become. You check in on whom you’re engaging and elevating at your highest level. You get perspective on…
You know something about your business and brand has to change. And maybe that something is you – how you regard branding, how you see yourself, how you hold back your business’s best potential. Make you squirm? You can attend…
There are thought leaders, and there are Thought Leaders.(1) And Seth Godin is the latter. Why? Godin is a Thought Leader not only because he’s smart. Not only because he’s prolific and creative. Godin is an archetypal Thought Leader because he understands…
The most effective, influential leaders of their pack read. They read a lot. But in my own experience and in reviewing the reading habits of key leaders in different fields, something surprising surfaced: Maybe it matters less how much you read and matters…
She couldn’t believe the one word that came up in a simple self-assessment. She had sensed it in her 20+ years of accomplishments across the globe. But the word simply was not the word she used to describe herself or…
Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a…
Creativity is a revived currency in business. The New York Times Magazine ran a full feature on the burgeoning field of us creativity consultants and idea leaders. Advances in technology have automated numerous jobs and made follow-instructions-and-gather-information managers almost obsolete….
Alison had published three books, delivered a talk at a renowned conference, and advanced her distinct brand enough to garner gigs around the world. So, what was the problem? “I’ve kind of run this thing to its end. I’m ready for…
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