CELEBRATING BUSINESS-AS-UNUSUAL When it comes to authenticity and integrity in doing business, branding, and marketing, we at Tracking Wonder have a simple tenet: Elevate, don’t manipulate. In [...]

Launching is exciting. At least that’s the story you typically see promoted with offers about launching your big program or offer or website. The story you don’t hear is the full range of [...]

A sense of purposeful, meaningful work is one of the most vital ways that high-achieving creatives and creative entrepreneurs deal with the daily challenges that they face. Plus, research has [...]

In our work with numerous professionals, CEOs, and creative entrepreneurs, we hear a common tension: They want to take charge of their brand but they do not want to appear fake. You probably know [...]

Consider this scenario. On Week 1 of an experiment, I sent a book to Person A that they love, and a book to Person B that they did not love. On Week 2, Person A got a book they liked less, but [...]

It took me 42 years to make a podcast. A fantasy surfaces when you’re a child, and maybe you follow it. You want to be a fierce warrior or a wood fairy. Or both. More than likely, you don’t [...]

As business artists, we are blessed and cursed with a generative mind – the ability to come up with lots of ideas. But this comes with a specific problem: which idea is the right one for us to [...]

In working with so many creatives and entrepreneurs over the years, I’ve found that typically humans react to rejection in one of two ways. The Stiff Upper Lip: We put our heads down and try to [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. March’s digest applies theory and philosophy to creativity and branding. And while one author pushes [...]

We all know the excitement of planning. It allows you to create the perfect set of circumstances for the realization of your idea. And that idea – whether your book, a product, or change in [...]