TRACKING WONDER: THE SURPRISING ADVANTAGE TOWARD EFFORTLESS MASTERY
A KEYNOTE FOR:
audiences of entrepreneurs, professionals, and organizations who want to delight customers, inspire innovative thinking & action, and distinguish their brand
What if the secret to mastery among high-performing innovators was not 10,000 hours of deliberate practice but something much more counter-intuitive? Based on Jeffrey’s research of over 100 high-performing innovators (The Tracking Wonder 100), this talk offers a new take on what it means to reach mastery in creative and entrepreneurial fields.
Key take-away: An intelligent naiveté triumphs over know-it-all expertise when it comes to innovating and reaching toward mastery.
THE STORY YOUR BRAND LIVES
A KEYNOTE FOR:
entrepreneurs, professionals, and organizations ready to leverage the power of story for branding & marketing
Your team’s marketing efforts flounder without knowing your brand story. This talk takes your audience through a 4-part Brand Story strategy that motivates your team and makes marketing effective and enjoyable. Your team or audience will:
- learn why focusing on branding versus a brand gains a greater return
- find out the most important way to view potential customers
- discover strategies to distinguish a brand in the content glut
- receive actionable steps to start telling a powerful brand story
The Story Your Brand Lives is also a workshop for teams and conferences.