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Tag Archives for: "brand community"
 Designing Brand Communities of Difference & Friction
0
By Hillary Lyons
In Branding, Business Artistry
Posted August 13, 2020

Designing Brand Communities of Difference & Friction

Human beings – no matter their race, ethnicity, or religion – are united by a deep seated desire to be a part of a community, to belong. Yet for decades now, loneliness has been on the rise in [...]

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 Speaking Up for Your Beliefs Through Brand Storytelling
0
By Erin
In Branding, Business Artistry
Posted June 21, 2019

Speaking Up for Your Beliefs Through Brand Storytelling

One day, my nine-year-old daughter came home upset. Her music instructor had asked the students to recommend a song they could learn as a group. My daughter, an introvert and music lover, [...]

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 Cultivating the Customer Experience with Wonder Gestures
0
By Jeffrey Davis
In Branding, Business Artistry
Posted April 11, 2019

Cultivating the Customer Experience with Wonder Gestures

Why is the Magic Castle Hotel the second highest rated hotel in Los Angeles next to the Four Seasons? After all, a room at this modest hotel pales compared to the luxury of the Four Seasons. Much [...]

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  • Become the Author of Your Own Story with Learned Optimism
    Become the Author of Your Own Story with Learned Optimism
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    Counter-intuitive ways to set and achieve goals amidst rampant uncertainty
  • 10 Lessons I’ve Learned in 10 Years of Tracking Wonder
    10 Lessons I’ve Learned in 10 Years of Tracking Wonder
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    3 Books to Assume Leadership and Agency in Your Life
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