branding Archives - Tracking Wonder

Three (3) Productivity Books for Advancing Big Ideas

To build your business with your ideas requires more than inspiration. It also requires less thrilling things such as systems, habits, and boundaries.

In my ongoing work with leaders, entrepreneurs, and creatives, I’m always on the look out for resources to help them leverage their ideas into lasting influence.

These three books I’ve found illuminating and complementary to what we do at Tracking Wonder:

How To Begin by Michael Bungay Stanier (Page Two) MBS.works

Start Finishing: How to Go From Idea to Done by Charlie Gilkey (Sounds True) Charlie Gilkey

Deep Work: Rules for Focused Success in a Distracted World by Cal Newport (Grand Central Publishing)

Uncover Your Story and Drive Your Brand: The Power of a Mission

Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a company you love,…

The 8 Emotional Stages of Launching

Launching is exciting. At least that’s the story you typically see promoted with offers about launching your big program or offer or website. The story you don’t hear is the full range of emotions you will experience leading up to…

Best in Brand & Innovation for July

Every month we bring you the best articles we find in brand, innovation, and creativity. In the digital age, how do brands demonstrate authenticity? How do companies set themselves apart from other brands? What inspires customer loyalty? This month’s digest…

Best in Brand & Innovation for May

Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts customers and other businesses are desiring to observe…

How to Beat the Branding “Ick” Factor

In our work with numerous professionals, CEOs, and creative entrepreneurs, we hear a common tension: They want to take charge of their brand but they do not want to appear fake. You probably know that feeling. In this engagement economy, you…

How do you evolve while still staying true to your core values?

As business artists, we are blessed and cursed with a generative mind – the ability to come up with lots of ideas. But this comes with a specific problem: which idea is the right one for us to pursue, and…

Best in Brand & Innovation for March

Every month we bring you the best articles we find in brand, innovation, and creativity. March’s digest applies theory and philosophy to creativity and branding. And while one author pushes companies to embrace the third industrial revolution, another uses timeless…

Best in Brand & Innovation for February

Every month we bring you the best articles we find in brand, innovation, and creativity. This month we take a look at the brain on creativity, how effective branding is contingent on emotions, recent research on ways to inspire innovation…

4 Trends for Mission-Driven Brands in 2018

In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a mission-driven brand, here are four trends…