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Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a [...]

Launching is exciting. At least that’s the story you typically see promoted with offers about launching your big program or offer or website. The story you don’t hear is the full range of [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. In the digital age, how do brands demonstrate authenticity? How do companies set themselves apart from [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts [...]

In our work with numerous professionals, CEOs, and creative entrepreneurs, we hear a common tension: They want to take charge of their brand but they do not want to appear fake. You probably know [...]

As business artists, we are blessed and cursed with a generative mind – the ability to come up with lots of ideas. But this comes with a specific problem: which idea is the right one for us to [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. March’s digest applies theory and philosophy to creativity and branding. And while one author pushes [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. This month we take a look at the brain on creativity, how effective branding is contingent on emotions, [...]

In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a [...]

Not every entrepreneur or creative, professional or business is driven by making a positive difference in other people’s lives. But if you are, there’s good news. Trends and research [...]