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Designing Brand Communities of Difference & Friction

Designing Brand Communities of Difference & Friction

Human beings – no matter their race, ethnicity, or religion – are united by a deep seated desire to be a part of a community, to belong. Yet for decades now, loneliness has been on the rise in the United…

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Elevate & Highlight: Best in Brand Trends & Marketing Messages for August 2018

Elevate & Highlight: Best in Brand Trends & Marketing Messages for August 2018

CELEBRATING BUSINESS-AS-UNUSUAL When it comes to authenticity and integrity in doing business, branding, and marketing, we at Tracking Wonder have a simple tenet: Elevate, don’t manipulate. In our times we have an opportunity for businesses and brands of all sizes…

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When it’s Time to Rebrand

When it’s Time to Rebrand

Does your brand reflect your ideals? If not, it may be time to think about a rebrand. Adventure. Joy. Provocation. Love. Optimal Productivity. Good Life. These words are business’s brands. What do I mean? Your brand is a feeling and…

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The Most Important Feature of Author Platforms

The Most Important Feature of Author Platforms

When Keith Richards steps onto stage, a specific horde pays big bucks to be part of him and hear his inimitable riffs on the guitar. When David Sedaris steps onto stage, a smaller but sizable crowd pays a fair sum…

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  • Start Here
    • Press
  • Focus & Flow 2025
  • Individuals
    • Work with Jeffrey
    • Deep Focus Cohort
  • Books
    • Tracking Wonder Book
  • Organizations
    • Speaking
  • Free
    • Podcast
    • Newsletter
    • Free Chapter of Tracking Wonder Book
    • Hand Book
    • Deep Dive Retreat Planner
    • Project Brief
    • The Wonder Blog
  • Contact