A brand is the distinct emotional experience people have with you or your business. Branding includes everything you do to shape that experience distinctly, consistently, and surprisingly. . How do you shape your brand story? How do you share your brand story in a way that feels integral to you and your business?

Best in Brand & Innovation from August

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Every month we bring you the best articles we’ve found in brand and innovation.

This month’s list is full of branding lessons that range from community building and cohesion in your messaging to the pitfalls of being too positive. We also look at how the time of day dictates your creativity and how boredom aids it. Read more

A Ripe Time for Introverted Creatives & Entrepreneurs

Image: Unsplash.com

Image: Unsplash.com

There’s never been a better time for you to share your message and creative brilliance with the world.

Imagine if Jonas Salk discovered the polio vaccine, but cowered at the prospect of receiving publicity or criticism or of appearing vain by drawing attention to himself so he decided to keep the discovery to himself, that would be irresponsible, wouldn’t it?

And yet a few of us creatives somehow think it’s okay if we keep what we create to ourselves or that the world has conspired against us if it’s not showing up at our studio or shed doors begging to see and buy the antidotes to their suffering that we’ve created. Read more

Why DIY is a Lie for Entrepreneurs & Creatives

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Now perhaps more than ever creatives & entrepreneurs have access to more knowledge, resources, and apps that empower us to take things into our own hands. But it’s also where we often get trapped.

Maybe we think that because we can kind of sort of figure things out on our own that we should do it on our own and that we’re skilled “enough” to figure it out on our own. Read more

The Brave Creative

 

pages from the author's editor

Image:pages from the author’s editor

You can toil on a book, rehearse a talk, strategize a launch, stretch yourself to create a new product or offer or a whole new business, but you cannot control outcome.

You can craft to design experiences to take people where you promised, you can have meetings to plan, and you can gather and lead exceptional people on your team, but ultimately you have to get out of the way.

When you build something, you never ultimately know how it will be experienced.

Something happened a few years back that as I recall it still sends me reeling.  Read more

Best Articles in Brand & Innovation for June

Tracking WOnder - brand and innovation JuneEvery month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation.

This month we’ll look at getting in the creative zone, the importance of company culture, and the psychology behind picking color for your brand.

With help from Tracking Wonder’s research assistant Gianna Kaloyeros, I’ve gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence – all via storytelling, brand, and innovation. Read more

Expanding Visibility – Sharing Your Ideas

Tracking Wonder - Sharing your ideas

Waiting for a challenge-free life before we expand our work’s visibility and sharing our ideas is a fool’s errand.

Thought leadership demands that  you own your authority in order to create impact.

Karen had a big art exhibit approaching in two weeks.

Large finished canvases lay stretched in two rooms of her studio in upstate New York, where she and her husband had moved seven years earlier.

While she prepared one of her final canvases, their three-year-old boy wandered off into another room. By the time she had come out of her artistic flow to search for him, she found the gleeful boy in the next room covered in paint and sprawled across one of her canvases. Two others were ruined.

How she responded and the perspective she has gained in the past several years reflects the wisdom I am seeing and hearing among numerous business artists.  Read more

6 Books on Thought Leadership You Should Read

Tracking Wonder - Books on Thought Leadership

To lead means you expose yourself on the front lines. No hiding.

Launching a trade nonfiction book is one of the most powerful ways to lead. And one of the most nerve-wracking. And one of the most rewarding for you and your audience.

I devour and break down some 40 or so trade nonfiction books a year in business, creativity, innovation, design, psychology, writing, publishing, and science. Another dozen books or so of fiction. A handful of books of essays and poetry a year.

I do so to keep myself nimble and to aid our clients in shaping the best books, brands, and offers possible.

By request, I’m reviewing here 6 of the top thought leadership books I’ve read recently that have come across my desk. These are 6 books I think give Tracking Wonder’s audience the most value to do what we help you do. They can help you master your work flow & creative cycle and own your place in the world as a thought leader, conversation leader, and business artist.  Read more

Impostor’s Syndrome & Other Limiting Beliefs Holding You Back

tracking wonder - imposters syndrome

Even being at the height of your career is no guarantee you’ll feel comfortable in your own professional skin. Afflictions like impostor’s syndrome and other limiting beliefs could be holding you back from experiencing deeper fulfillment and creating greater impact.

I’m well acquainted with all of these afflictions because I’ve had my version of each of them at different stages. Read more

When to Take a Break From Blogging

Image: Unsplash.com

Image: Unsplash.com

If something meaningful is driving you to write a blog – something more than racking up big numbers – then maybe, and I do mean the tentative “maybe,” it would be wise to break from blogging and the audience you’ve been building.

Now I’m not suggesting you get lax. I’m adamant about self-discipline, creative persistence, and organic systems to sustain creative momentum.

There’s a well known commandment in the blogger morality zone:

Don’t take breaks in blogging, or your readers will leave you.”

Read more