• Our Story
    • Jeffrey Davis
    • Community
    • Press
  • Speaking
    • Speaking
    • Events
  • Academy
    • Stand In Your Authority Retreat
    • Brand Artistry Labs
    • Branding Program
  • Work With Jeffrey
    • Customized Consulting
    • High Impact VIP Day
    • Jam With Jeffrey Sessions
    • Book & Platform Development
  • Podcast
  • Inspiration
    • Books
    • Newsletter
    • Articles
  • Contact
The Art & Science of Captivating Creativity The Art & Science of Captivating Creativity
  • Our Story
    • Jeffrey Davis
    • Community
    • Press
  • Speaking
    • Speaking
    • Events
  • Academy
    • Stand In Your Authority Retreat
    • Brand Artistry Labs
    • Branding Program
  • Work With Jeffrey
    • Customized Consulting
    • High Impact VIP Day
    • Jam With Jeffrey Sessions
    • Book & Platform Development
  • Podcast
  • Inspiration
    • Books
    • Newsletter
    • Articles
  • Contact

Branding

Branding is the craft of shaping an intended emotional experience and delivering consistently on a singular promise. Do it with integrity. Do it with artfulness.
 Designing Brand Communities of Difference & Friction
0
By Hillary Lyons
In Branding, Business Artistry
Posted August 13, 2020

Designing Brand Communities of Difference & Friction

Human beings – no matter their race, ethnicity, or religion – are united by a deep seated desire to be a part of a community, to belong. Yet for decades now, loneliness has been on the rise in [...]

READ MORE
 5 Ways to Rebrand with Integrity
2
By Hillary Lyons
In Branding, Business Artistry, Quest2020
Posted November 21, 2019

5 Ways to Rebrand with Integrity

Businesses can get off-track. They can make a bad marketing move, have a product backfire, lose customers, form clunky partnerships. If you’re a small business or personal brand, getting [...]

READ MORE
 How Brands Build Trust Through Transparency and Cynical Optimism
0
By Hillary Lyons
In Branding, Business Artistry
Posted September 20, 2019

How Brands Build Trust Through Transparency and Cynical Optimism

Between recent corporate scandals, media fragmentation, and massive data breaches, it comes as no surprise that Americans have little faith in our institutions. According to this 2018 Gallup [...]

READ MORE
 How to Lead with Integrity
0
By Jeffrey Davis
In Branding, Business Artistry, Work Flow
Posted August 27, 2019

How to Lead with Integrity

Lately, I’ve been writing a lot about the importance of belief-driven business in this information age. People today hunger for brands that express a compelling, genuine point of view and a [...]

READ MORE
 Brand Authenticity: What We Get Wrong & How to Get it Right
1
By Jeffrey Davis
In Branding, Business Artistry, Work Flow
Posted August 13, 2019

Brand Authenticity: What We Get Wrong & How to Get it Right

In a world awash with targeted advertising, influencer marketing, and fake news, we are starved for sincerity. We are disillusioned with the pervasive blur of fantasy and reality, spin and honest [...]

READ MORE
 How Deliberate Distraction Leads to Creative Breakthroughs
0
By Erin
In Branding, Business Artistry, Work Flow
Posted August 6, 2019

How Deliberate Distraction Leads to Creative Breakthroughs

Imagine this: you’ve spent all day working on a difficult project. You’ve been excited about it for weeks, but you haven’t quite been able to pin down the final details. You’ve done the research, [...]

READ MORE
 Building a Work Culture of Collaborative Autonomy
0
By Jeffrey Davis
In Branding, Business Artistry, Work Flow
Posted July 11, 2019

Building a Work Culture of Collaborative Autonomy

The conventional corporate office is practically a thing of the past. The “side hustle” is becoming the hustle, previously distinct departments are dissolving to create more fluid collaborations [...]

READ MORE
 Speaking Up for Your Beliefs Through Brand Storytelling
0
By Erin
In Branding, Business Artistry
Posted June 21, 2019

Speaking Up for Your Beliefs Through Brand Storytelling

One day, my nine-year-old daughter came home upset. Her music instructor had asked the students to recommend a song they could learn as a group. My daughter, an introvert and music lover, [...]

READ MORE
 Cultivating the Customer Experience with Wonder Gestures
0
By Jeffrey Davis
In Branding, Business Artistry
Posted April 11, 2019

Cultivating the Customer Experience with Wonder Gestures

Why is the Magic Castle Hotel the second highest rated hotel in Los Angeles next to the Four Seasons? After all, a room at this modest hotel pales compared to the luxury of the Four Seasons. Much [...]

READ MORE
 Uncover Your Story and Drive Your Brand: The Power of a Mission
0
By Jeffrey Davis
In Branding
Posted January 24, 2019

Uncover Your Story and Drive Your Brand: The Power of a Mission

Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a [...]

READ MORE
1 2 3 4 5 6 7 8 9 10
page 1 of 10
Recent Posts
  • Counter-intuitive ways to set and achieve goals amidst rampant uncertainty
  • 10 Lessons I’ve Learned in 10 Years of Tracking Wonder
  • 3 Books to Assume Leadership and Agency in Your Life
  • The Art of Pausing
  • Ease Overwhelm & Uncertainty with 3 Simple Systems
Recent Comments
  • Nancy Burger on 10 Lessons I’ve Learned in 10 Years of Tracking Wonder
  • Jeffrey Davis on Ease Overwhelm & Uncertainty with 3 Simple Systems
  • Rob S. on Ease Overwhelm & Uncertainty with 3 Simple Systems
  • How Moods Influence Your Creativity and Work – Psychles on Concentration in Times of Crisis
  • Jeffrey Davis on 5 Tips to Make Your Virtual Meetings More Engaging
Archives
Categories
  • Branding
  • Business Artistry
  • Collaboration
  • Conversations
  • Innovation
  • Mastery
  • Quest2017
  • Quest2018
  • Quest2020
  • Resource Guide
  • Science
  • Uncategorized
  • Work Flow
  • Writing
Recent Articles
  • Counter-intuitive ways to set and achieve goals amidst rampant uncertainty
    Counter-intuitive ways to set and achieve goals amidst rampant uncertainty
  • 10 Lessons I’ve Learned in 10 Years of Tracking Wonder
    10 Lessons I’ve Learned in 10 Years of Tracking Wonder
  • 3 Books to Assume Leadership and Agency in Your Life
    3 Books to Assume Leadership and Agency in Your Life
  • The Art of Pausing
    The Art of Pausing
Tracking Wonder
CONNECT

Join a community of creatives & entrepreneurs making a difference in the world by doing business-as-unusual.

Save

© 2018 Tracking Wonder | Privacy Policy | Terms & Conditions | FAQ | Website by Tracking Wonder
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.Accept Read More
Privacy & Cookies Policy
Necessary
Always Enabled