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How do you evolve while still staying true to your core values?

How do you evolve while still staying true to your core values?

As business artists, we are blessed and cursed with a generative mind – the ability to come up with lots of ideas. But this comes with a specific problem: which idea is the right one for us to pursue, and…

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Best in Brand & Innovation for March

Best in Brand & Innovation for March

Every month we bring you the best articles we find in brand, innovation, and creativity. March’s digest applies theory and philosophy to creativity and branding. And while one author pushes companies to embrace the third industrial revolution, another uses timeless…

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Why Prototyping is More Important than Perfection

Why Prototyping is More Important than Perfection

We all know the excitement of planning. It allows you to create the perfect set of circumstances for the realization of your idea. And that idea – whether your book, a product, or change in career direction – could, without…

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How Do you Fail Well? – Life Is An Experiment (Video)

How Do you Fail Well? – Life Is An Experiment (Video)

In her latest book InGenius, Tina Seelig of Stanford University says failure is really just “collecting data.” Creative, innovative people and small business owners must put themselves “out there” and risk failing. Imagine building your flexible, agile, and evolving brand or business in…

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Antidote to Perfectionism – Experiment Like A Scientist (Video)

Antidote to Perfectionism – Experiment Like A Scientist (Video)

I have a drive to perfect and yet I’m careful now not to let that drive turn into perfectionism (mostly). Perfectionism is a serious condition. It can stall otherwise talented, hard-working people like you from advancing your best ideas, having…

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Best in Brand & Innovation for February

Best in Brand & Innovation for February

Every month we bring you the best articles we find in brand, innovation, and creativity. This month we take a look at the brain on creativity, how effective branding is contingent on emotions, recent research on ways to inspire innovation…

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4 Trends for Mission-Driven Brands in 2018

4 Trends for Mission-Driven Brands in 2018

In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a mission-driven brand, here are four trends…

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Why Mission-Driven Brands Will Win This Year

Why Mission-Driven Brands Will Win This Year

Not every entrepreneur or creative, professional or business is driven by making a positive difference in other people’s lives. But if you are, there’s good news. Trends and research point to people wanting more from businesses. Some new research also…

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Best in Brand & Innovation for January

Best in Brand & Innovation for January

Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list gives insight to a psychologist’s expertise on how to make your brand stand out even if it’s unfamiliar, what consumer’s are looking…

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To Grow Your Brand and Foster Your Vision, Become More Self-Knowledgeable

To Grow Your Brand and Foster Your Vision, Become More Self-Knowledgeable

Are you struggling to refine your brand and grow your business? First, answer this: How well do you know yourself? How often do you self-reflect? To succeed in your branding and business efforts, you need to know your field and…

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  • Start Here
    • Press
  • Focus & Flow 2025
  • Individuals
    • Work with Jeffrey
    • Deep Focus Cohort
  • Books
    • Tracking Wonder Book
  • Organizations
    • Speaking
  • Free
    • Podcast
    • Newsletter
    • Free Chapter of Tracking Wonder Book
    • Hand Book
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    • Project Brief
    • The Wonder Blog
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