On most days I’m immersed in other people’s personal lives, histories, and stories as a way to tell their brand story. But when the tables turned and I was in the spotlight, well… gulp. A few months ago in NYC I…
Marketing matters to anyone wishing to build a business, advance a career, or become a viable author or thought leader. You know that. But in the wrong doses and with the wrong timing, marketing can kill creativity, thwart innovation, and…
Every month Tracking Wonder brings you some of the best articles from across the web that have stopped us in our tracks or given us pause to think and consider perspectives in creativity, brand, and innovation. With help from Tracking…
If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs…
Whatever it is you’re building, creating, or advancing, when you think of your return on investment, weigh it on what you learn in the process. This is often over looked or not calculated into the final ROI at all. Backstory…
Whether you tag yourself “writer” or not, writing can feed the ideas you’re obsessed with and the questions you’re living and that your brand and business is delivering on. Writing can inform your brand’s integrity. And if you’re in transition…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business…
Once again, over this past month, Tracking Wonder’s research assistant Gianna Kaloyeros and I have gathered and curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact…
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand…
Selling well doesn’t come naturally to most people with good ideas. To most, it feels gimmicky and inauthentic and manipulative. But it doesn’t have to follow the usual big-loud-buzz formula. In fact, the secret to selling is all about your customer….
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
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