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Brand Authenticity: What We Get Wrong & How to Get it Right

Brand Authenticity: What We Get Wrong & How to Get it Right

In a world awash with targeted advertising, influencer marketing, and fake news, we are starved for sincerity. We are disillusioned with the pervasive blur of fantasy and reality, spin and honest solutions, and as a result, consumers are increasingly distrustful…

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How Deliberate Distraction Leads to Creative Breakthroughs

How Deliberate Distraction Leads to Creative Breakthroughs

Imagine this: you’ve spent all day working on a difficult project. You’ve been excited about it for weeks, but you haven’t quite been able to pin down the final details. You’ve done the research, gathered the materials, bounced ideas off…

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Building a Work Culture of Collaborative Autonomy

Building a Work Culture of Collaborative Autonomy

The conventional corporate office is practically a thing of the past. The “side hustle” is becoming the hustle, previously distinct departments are dissolving to create more fluid collaborations between coworkers, and increasingly, people are breaking away from the traditional nine-to-five…

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When to Make the Most of Collaboration (& When to Opt Out)

When to Make the Most of Collaboration (& When to Opt Out)

At Tracking Wonder, we’ve baked collaboration into much of what we’ve created. Our free international community of entrepreneurs and creatives fosters alliances, partnerships, and networking. I’ve collaborated with other brands to produce events. I’ve built Tracking Wonder’s own team around…

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Why Prototyping is More Important than Perfection

Why Prototyping is More Important than Perfection

We all know the excitement of planning. It allows you to create the perfect set of circumstances for the realization of your idea. And that idea – whether your book, a product, or change in career direction – could, without…

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How To Say No To Your Bad Habits

How To Say No To Your Bad Habits

As an accomplished professional, what distracting mental clutter is holding you back from advancing your best work? Maybe you’ve carved your own niche as a professional, business owner, or creative worker. Time is shaped according to what works best for…

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4 Trends for Mission-Driven Brands in 2018

4 Trends for Mission-Driven Brands in 2018

In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a mission-driven brand, here are four trends…

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“Good Stress” Increases Creativity in the Workplace (Creativity at Work Tip video)

“Good Stress” Increases Creativity in the Workplace (Creativity at Work Tip video)

It doesn’t matter how mindful you try to be at work, you’re going to get stressed. It’s inevitable. Not all stress is equal. There are dis-stressors that can paralyze your creativity at work, and there are eu-stressors that can catalyze your…

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How to Lead Your Team Successfully – Without Compromising Your Brand

How to Lead Your Team Successfully – Without Compromising Your Brand

As an entrepreneur, how to motivate teams especially as a small business has always been a topic worth exploring. With technological advances and societal changes plus the fact that 46% of the workforce will be Millennials by 2020 & 50%…

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Does Productivity Leave Enough Time for Creative Thinking?

Does Productivity Leave Enough Time for Creative Thinking?

Thinking as an entrepreneur or creative, we continually want to advance our best work. But there may be a danger in becoming so attached to productivity that we miss a core part of the creative process. Where is the balance…

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  • Start Here
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    • Tracking Wonder Book
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