“The Eureka Factor” and Your Creative Brain
A creative insight can be as small as landing on an angle for a blog post or as big as discovering a fresh angle for a new book or business launch.
The moment you gain such an insight flashes like lightning – and vanishes like lightning. If you are not prone to pay attention to such moments, you likely will lose the insight and certainly not be able to replicate the conditions to have such insights again.
But can you become aware of such moments? And can you replicate them?