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Why is the Magic Castle Hotel the second highest rated hotel in Los Angeles next to the Four Seasons? After all, a room at this modest hotel pales compared to the luxury of the Four Seasons. Much [...]

Think about your favorite brands. What do you like about them? A brand is more than just a logo or a website. When you walk into your favorite store(s) or when you engage or collaborate with a [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. In the digital age, how do brands demonstrate authenticity? How do companies set themselves apart from [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. It’s simple. Just be human. That’s this month’s advice given by experts who are studying the shifts [...]

In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a [...]

Not every entrepreneur or creative, professional or business is driven by making a positive difference in other people’s lives. But if you are, there’s good news. Trends and research [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list gives insight to a psychologist’s expertise on how to make your brand stand [...]

Are you struggling to refine your brand and grow your business? First, answer this: How well do you know yourself? How often do you self-reflect? To succeed in your branding and business efforts, [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how Visa is implying “sensory branding,” what [...]

Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how to effectively use data in serving the customer, why [...]