Every month we bring you the best articles we find in brand, innovation, and creativity. This month we take a look at the brain on creativity, how effective branding is contingent on emotions, recent research on ways to inspire innovation…
In my last post, we discussed how the current environment is ripe for mission-driven brands to make major gains in income, influence, and impact this year. If you have or want to have a mission-driven brand, here are four trends…
Not every entrepreneur or creative, professional or business is driven by making a positive difference in other people’s lives. But if you are, there’s good news. Trends and research point to people wanting more from businesses. Some new research also…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list gives insight to a psychologist’s expertise on how to make your brand stand out even if it’s unfamiliar, what consumer’s are looking…
Are you struggling to refine your brand and grow your business? First, answer this: How well do you know yourself? How often do you self-reflect? To succeed in your branding and business efforts, you need to know your field and…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how Visa is implying “sensory branding,” what the reverse branding trend is and why it is effective with…
I recently wrote about leading your team without compromising your brand. One of the tenets I presented was sharing with your team your compelling, genuine vision imbued with values you and they share. How can you identify and share this vision…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how to effectively use data in serving the customer, why Tesla has incredibly supportive brand supporters, and why…
Every month we bring you the best articles we find in brand, innovation, and creativity. This month’s list offers, among other things, how interpersonal language is effective in building brand awareness, what makes Facebook ads compelling, and the psychology of…
Do you know that each of us have an internalized way of feeling appreciated? Imagine being able to stir surprise and delight in those around you. I recently received an unexpected gift in the mail from my dear friend Editor…
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