Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a…
Many moons ago, I let one project after another drive me. You know the impulse. You or your team can chase after one project after another. An Etsy shop. A new tool or product. A new book. A new studio. A…
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