How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business…
As a writer I’ve published my own books with Penguin and with independent presses. In my 20+ years in the industry I’ve navigated the path to publish extensively with authors. When you break down what a traditional publisher – regardless of size…
Are you time-strapped or focus-challenged, but keen on writing a book or have a business to build? It might seem counter-intuitive – even threatening to your cherished beliefs – to imagine writing a book or building your signature business Story 15,…
Consider the book you want to write. Why do we get caught up in thinking we have to write a 300-page “big” book or nothing? That’s the question my pal Charlie Gilkey invited me to consider, and that’s the question…
A lot of people ask me how long it takes to publish a book. I wish I had the definitive answer. Let’s get perspective on the reality and why you might or might not need a traditional publisher. It took…
Here is what I cannot stop asking myself: How do people get through the inevitable challenge of writing and create their best work? What drives them? Really, that question has driven me for years to experiment with, research, and…
Writing drafts is a process of discovery You know, Michael Bungay Stanier didn’t write his elegant book The Coaching Habit in one draft. Or two. Or three. He wrote multiple drafts. In fact, he presented the book with multiple angles…
People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own…
Most of us, I’ve realized, aren’t taught how to own our voice in ways that elicit healthy discourse. But I’ve also learned we each can change that. If you’re a conversation leader, creative, blogger, business owner – anyone who might…
2016 might be the year you create a book that matters. I hope so. We need books that change our minds and change our lives. We need stories that expand our imaginations and expand our hearts. My team and I…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
By submitting this form I agree to receive future emails from Tracking Wonder