Branding – Start With Your Idea Not Your Logo

Branding is a process of idea collaboration at Tracking Wonder.

I’ve found deep branding to be a game-changing approach for a lot of people who want a creative yet structured way to gain clarity on what they are about, what they stand for, and how to unfold the story of their next act, side gig, or existing business.

It turns out to be a germane way to differentiate what you do and to rise to the occasion of engagement marketing with more joy than jealousy, more giving than taking. Read more

Best in Brand & Innovation from September

Image: Unsplash.com

Every month we bring you the best articles we find in brand, innovation and creativity.

This month’s list includes tips for channelling creativity and divergent thinking through happy music, how activities like doodling prevents mental fatigue, leading with your personality in creating your brand, and how brands with humor out perform their competitors.  Read more

Where Do You Belong?

Image: Pixabay

We often seek belonging by matching like with like.

In a new group setting, our adaptive instincts seek “likes” (Is she like me? Do I have something in common with him?) instead of differences.

Read more

Navigating Uncertainty for Entrepreneurs & Creatives

I hold space for vast amounts of uncertainty in my life – creatively, entrepreneurially, existentially. My closest teammates, friends, and family know this.

But not everyone is temperamentally disposed to invite uncertainty. I respect that. So, I also train clients to navigate uncertainty in ways that work for them when branding, rebranding, and advancing next endeavors with far-future horizons.
I use a framework called Fertile Confusion. It’s a process I use to convert confusion into innovation and break-throughs.

Read more

Best in Brand & Innovation from August

Image: Unsplash.com

Every month we bring you the best articles we’ve found in brand and innovation.

This month’s list is full of branding lessons that range from community building and cohesion in your messaging to the pitfalls of being too positive. We also look at how the time of day dictates your creativity and how boredom aids it. Read more

Embracing Challenges for Growth

Image: Unsplash.com

Image: Unsplash.com

There are problems, there are challenges, and there are obstacles. They’re not the same.

Harrison Ford got sick on the set of Steven Spielberg’s film Raiders of the Lost Ark.

One morning, scheduled for an intense sword fight scene with a formidable foe, Ford didn’t feel up to the task. So, he asked Spielberg to make a change. Spielberg agreed. Out of sheer necessity, Ford made a creative choice, a choice that would make for arguably the film’s most memorable scene.

Read more

Do Your Best Work, Not Someone Else’s

Image: Unsplash.com

Image: Unsplash.com

Are you telling yourself playing small and safe is your best decision?

Archie had made up his mind.

He told his two friends he just couldn’t risk starting his own animated studio. “It’s a stupid fantasy.” Benjy and Sahib sat silent and stunned. Read more

A Ripe Time for Introverted Creatives & Entrepreneurs

Image: Unsplash.com

Image: Unsplash.com

There’s never been a better time for you to share your message and creative brilliance with the world.

Imagine if Jonas Salk discovered the polio vaccine, but cowered at the prospect of receiving publicity or criticism or of appearing vain by drawing attention to himself so he decided to keep the discovery to himself, that would be irresponsible, wouldn’t it?

And yet a few of us creatives somehow think it’s okay if we keep what we create to ourselves or that the world has conspired against us if it’s not showing up at our studio or shed doors begging to see and buy the antidotes to their suffering that we’ve created. Read more

Break the Isolation & Find Your Creative Pack

Tracking wonder - business artist alliance

Most creatives I know and work with struggle with how to get optimal doses of solitude and of social interaction. I call it the Solitude – Social Conundrum.

Last week we gathered with a group of creatives and entrepreneurs from around the globe to discuss the epidemic of isolation and introduce people to how they can break that trend and find support through collaborative alliances in our Business Artist Alliance.

Read more

Where Creatives Find Know-How, Community, & Affirmation

Image: Creative Commons

Image: Creative Commons

In this Age of Convenient Information Access and ready-made persona formation, why invest time and money in any training?

It was a warm sunny morning in Taos, New Mexico when I guided fifteen writers through a meditative yoga flow. When I asked them to check in with questions such as, “What am I here for?” and “What am I writing for?” a couple of them got watery eyes. Read more

If you like this content, join the Tracking Wonder Pack and receive the "Rise of the Business Artist” report, as well as 2 Tracking Wonder handbooks & valuable tips.


follow us in feedly

Recent Posts

Recent Comments

Archives

Categories



Other Tools for Your Business Artistry:



Ruzuku is a simple, intuitive solution for creating online courses. It's everything you need to create, sell, and run your course, all in one place.

CLOSE
CLOSE