During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand…
Selling well doesn’t come naturally to most people with good ideas. To most, it feels gimmicky and inauthentic and manipulative. But it doesn’t have to follow the usual big-loud-buzz formula. In fact, the secret to selling is all about your customer….
Guest Post by Britt Bravo, Premium Consultant at Tracking Wonder Note: Britt Bravo helps our clients shape their ideas into story-based brands and broadcast their message to the right audiences. Her local paper named her the “best podcaster and blogger most dedicated…
When some of us think of leaders, we imagine the Richard Bransons, Gloria Steinems, Dan Prices, and Patriss Cullors of the world guiding big companies and grand movements. If your frame of a leader is an ambitious extrovert driven by…
I work and speak with accomplished professionals who fear standing out with their own ideas and who fear their own influence. In these times especially, we need intelligent, dedicated, creative people – business artists of all stripes – to name…
I cry more often than you might think. It usually comes from feeling someone in pain more than admitting my own. Conversations and relationships plus music, art, film, books, and, yes, commercial videos turn on the tears for me. My…
The Fleeting Clap You could make a long list of celebrities who attained fame and then wished to flee from it as if fame were pursuing them instead of the other way around. Fame can be the siren’s song that…
People get confused about brands and branding. Some people think branding means pretty or sassy logos. Some people think branding means smarmy marketing. I have a different take. From my years of research, working with clients, and shaping Tracking Wonder’s own…
1. THE QUESTION Neurologist Jeffrey Schwartz’s defines a self-described depressed person as someone who cannot achieve regularly what she sets out to do. No wonder December can feel so depressing to so many people. On one hand, we take stock…
“Know thyself.” It’s a high classic Greek ideal. It’s also impossible. It’s impossible if that adage means that we should know completely, consciously who we are and how we think and what we feel and what our motives are at…
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