If you can make people feel something you can generally grab their attention. Your brand story matters because your why is the powerful driving force getting you out of bed even on the days you’d rather roll over, ignore what needs…
Whatever it is you’re building, creating, or advancing, when you think of your return on investment, weigh it on what you learn in the process. This is often over looked or not calculated into the final ROI at all. Backstory…
How a local clinic and an alpaca farm benefited from brand story strategy. I see a lot of businesses (as well as online entrepreneurs) make the same mistake when they build a website and venture into content marketing and social media. Business…
During the past month, Tracking Wonder’s research assistant Gianna Kaloyeros has curated some of what we deem the most relevant studies, stories, and news that will help you and your team excel at having the most impact and influence via brand…
Research assistance from TW Team research assistant Gianna Kaloyeros. Periodically Tracking Wonder’s research assistant Gianna Kaloyeros and I will curate some of what we deem the most relevant studies, stories, and news that will help you and your team excel at…
Selling well doesn’t come naturally to most people with good ideas. To most, it feels gimmicky and inauthentic and manipulative. But it doesn’t have to follow the usual big-loud-buzz formula. In fact, the secret to selling is all about your customer….
To revise a website is an opportunity to dig in, check in, and get perspective. You get to dig into whom you’ve become. You check in on whom you’re engaging and elevating at your highest level. You get perspective on…
You know something about your business and brand has to change. And maybe that something is you – how you regard branding, how you see yourself, how you hold back your business’s best potential. Make you squirm? You can attend…
Which do you develop first? Your book, business, or brand? This question comes up at least once a week among clients, organizational leaders, or prospects: Can I write the book without building a brand? Do I have to build a…
If your business or brand grows quickly, your content and offers can start to sprawl like Dallas or LA suburbs. If you’ve been a creative juggler for years, you eventually can get distracted, fatigued, and confused about where to focus…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
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