Branding is not logos and design and websites. Those are tools of branding. Real branding has to do with how what a company or personality purport to be about lines up with how that company or personality acts. That’s called integrity.
I’m listening to how shifts in the economy are changing our attitudes toward making art and making a living. Let’s get perspective. Whether you learn toward making art or making money, I want to challenge you with potent reframes.
To be a brave artist or business artist means you challenge the World of Buzz and deliver a different kind of medicine than the white noise being broadcast.
STAND UP FOR YOUR BEST WORK To be a business artist, you’re called to shape your hours and days in ways that support your taking regular action on the work that matters. Whether you work from a corporate office, a…
“It is not generally acknowledged or discussed, but the personality we project to the world plays a substantial role in our success and in our ascension to mastery.” – Robert Greene, Mastery A young Sally Hogshead’s genius wanted to stand…
These four elements form the basis for the Story she had to tell, for the Story of what she and her business are all about, the Story of how she repeatedly, consistently, and effectively takes her clients and customers – her audience – from an undesired state to a desired state.
Any animus toward Apple aside, they still captivate and elevate in ways that small businesses, solo-preneurs, creative professionals, and creatives & authors can learn from. Many of my clients and groups struggle with telling the Story of who they are…
Abby Kerr makes branding artful, meaningful, and – most of all – effective. But it wasn’t always so. Abby’s journey has taken her from English teacher to cool boutique owner to founder of her one-woman show Abby Kerr, Inc. to her latest…
The Paradox of Loving What You Do A funny paradox: We love to love what we do. Yet, we sometimes fear that if we learn too much about how what we do works, the love will vanish. As if increased…
Years ago, when I heard the word “branding” I admittedly thought of cattle burned, owned, and herded. Where was the art? The creativity? The humanity of trying to herd people into buying something? But as a creative-entrepreneur, I’ve since radically…
Discover the inspiration behind Tracking Wonder. When life (literally) goes up in flames, learn to use the transformative power of wonder to find hope and even thrive in challenging times.
By submitting this form I agree to receive future emails from Tracking Wonder